Tommy Now by Tommy Hilfiger

What a shame. The fragrance itself isn’t bad; it’s attractive and masculine, with lots of pine and forest vibes (even if the notes don’t explicitly say so). The problem is that it disappears quickly. After twenty minutes, there’s hardly any scent left, even pressing my nose to my arm. It’s either olfactory fatigue or it evaporates, but it’s useless if you can’t be found later.

I bought this in 2022 on sale and couldn’t resist. It opens citrusy, fresh, and masculine. As it dries down, the citrus notes fade slightly, leaving that sporty masculine aroma. It projects for an hour and a half before settling into a personal bubble, but it lasts almost six hours on me. It’s the first and only Tommy Hilfiger I own, though I hope to buy the Impact one day. In Argentina, I got it discounted to $40; I love the scent and it lasts normally for an EDT. I see it as suitable for spring, hot autumns, and summer, but not extreme heat. There are better options for that kind of heat that are also cheaper. Recommended only if you can get it with a massive discount; otherwise, no.

A fragrance that drives me mad. It’s lovely but imperceptible, even at close range. By the time you think your nose has caught it, it’s gone.

I bought this fragrance and Tommy Now Girl for my wife, and neither of them lasts at all. It has no sillage; I apply quite a bit and it does not last, not even on me. I do not know if it was a bad batch, but I was very disappointed.

Tommy Now is a fantastic fragrance. It does fall short slightly on longevity, yes, but on mild days it lasts the whole workday and smells exquisite. It opens citrusy, slightly herbal, then something powdery and mossy emerges. It really doesn’t resemble any other. There are prejudices that because it’s Tommy, it’s not worth it, but if you have the chance to smell it, you won’t regret it.

I consider it for daytime use in spring/summer. Unlike other comments, it did last quite a bit for me: I sprayed it on clothes and could smell it practically all day, though one must be careful with sprays as they can be overpowering. For casual wear, I quite liked it.

Energising; if I had to describe it in one word, that would be it. Upon spraying, there’s a punch of well-blended citrus that lasts minutes, enough to lift the mood and brighten the day. Afterwards, the development is linear: a constant ginger note (effervescent for the first half-hour) with a cardamomo base that adds a certain elegance. I see it as the reverse of a Natura perfume called Humor A Rigor; here the cardamomo is in the background and ginger in the foreground, whereas in the Natura scent it’s the other way round. They would be day and night versions of the same combination, but they aren’t similar enough to mix. The performance is lower: on my skin it lasts about five hours projecting for an hour, and with a generous application around an hour and a half. It’s a youthful aroma, with generic tints that are pleasing, possessing great olfactory energy even if the concentration isn’t potent. It suits daytime better, fresh and performing slightly more in spring and summer. It’s versatile but doesn’t stand out in any way. I wouldn’t recommend it for dates, formal events, or parties where you want to be noticed. Suitable for daytime, the office, university, or the gym without overdoing it. The price-to-quality ratio isn’t good unless you find it for 30 dollars or less. Don’t buy blindly due to the poor performance; try it first, as it might last hours or just a sigh. I must highlight that the atomiser is very efficient; I use it several times on clothes to extend the scent, and the bottle hasn’t lost even a quarter of its contents. I like it. Freshly showered in the morning, it smells great and that spicy ginger helps to feel energised.

Weak, very weak, haha. Rich aroma: the opening they say is mandarin and bergamota smells more like sour orange, accompanied by ginger. Within minutes the mandarin fades and gives way to a more classic scent; I don’t notice much cardamomo until after an hour, what I notice most is the moss. Once dry it’s rich with the moss and cardamomo, giving a dry aroma with a faint citrus touch. On skin it lasts about 4 or 5 hours if you’re lucky. I expected more from this Tommy Now. I wouldn’t recommend it unless it’s at a laughable price. It’s fine for daytime daily use throughout the year.

Tommy Now… No, I think Never. Intense citrus opening similar to a fizzy drink with mentholated touches, and later a slight hint of cardamomo or moss that spices up the previous notes. For refreshing up or coming out of the shower or the pool. I don’t know what else to say.

It’s good, fresh and citrusy for summer days, but it doesn’t last anything… suddenly an hour. It reminds me of TH’s Citrus Bright.