Tommy Hilfiger presents Freedom with Camila Cabello as the face of the campaign
Honorine Blanc and Alexandra Monet created Tommy Hilfiger's new women's eau de parfum. Lychee, magnolia and Vanilla Blue are its main notes.
Tommy Hilfiger is once again betting on a major women’s launch. The house presented Freedom on 15 September, an eau de parfum created by Honorine Blanc and Alexandra Monet, with Camila Cabello as the face. According to the house, it is its first new women’s prestige fragrance in more than a decade.
Olfactory notes
Top
Lychee
Heart
Magnolia flower
Base
Vanilla Blue accord
The campaign, directed by Gordon von Steiner, brings back Queen’s I Want To Break Free in a version by the singer. The red of the dress and the cap does the rest: the connection with Tommy is recognisable before you read the label.
Lychee, magnolia and Vanilla Blue
The brand calls Freedom’s profile Clean Amber. The perfumers start from lychee, place magnolia flower at the heart and close with a vanilla accord called Vanilla Blue. These are the three notes highlighted in the official announcement, which sets up a contrast between freshness and warmth.
The bottle has a triangular base of thick glass, ribbed walls and a red cap with gold details. The box takes up the house’s navy, white and red stripes; the name appears in cursive on a white label.
Four sizes from September
Freedom is distributed from September on Tommy’s website and at selected retailers. The press release sets recommended prices of 29 euros for 10 ml, 49 for 30 ml, 59 for 50 ml and 79 for 100 ml. These recommended prices are in euros; prices and available sizes may vary by market.
Fact sheet
- Family:
- Clean Amber, according to the brand
- Concentration:
- Eau de Parfum
- Launch:
- 2026
- Perfumer:
- Honorine Blanc and Alexandra Monet
- Sizes:
- 10, 30, 50 and 100 ml
Where to buy
Official Spanish page for the 100 ml format. Check the price and availability applicable to your country.
View Freedom at Tommy Hilfiger