Proclaim by The Dua Brand
Men 2025
Main accords
Description
Proclaim: woody spice grounded in leather Proclaim by The Dua Brand is a woody-spicy fragrance for men launched in 2025. The nose behind it is Mahsam Raza. It brings together bitter citrus, spices, herbs and iris over a base of woods, leather and amber, with a dry, assertive profile. It opens with bitter orange, bergamot, mandarin and neroli, backed by…
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Key notes
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Notes
Bitter Orange
Notes
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Fragrance profile
About Proclaim
Proclaim: woody spice grounded in leather
Proclaim by The Dua Brand is a woody-spicy fragrance for men launched in 2025. The nose behind it is Mahsam Raza.
It brings together bitter citrus, spices, herbs and iris over a base of woods, leather and amber, with a dry, assertive profile.
It opens with bitter orange, bergamot, mandarin and neroli, backed by coriander and caraway. The impression is sharp and green, with bitterness rather than sweetness.
Cardamom, pepper, ginger, cinnamon, juniper, southernwood and tea then shape a spiced, herbal heart, whilst vetiver lends an earthy, grassy steadiness.
Iris, orris root and jasmine contribute a powdery, white floral softness. The iris tempers the spice without sweetening the composition.
Birch, cedar, leather, oakmoss and amber form the foundation. The leather feels smoked by birch and warmed by amber, echoing the listed leather, fresh-spicy, citrus and amber accords.
It will appeal to men drawn to woody-spicy scents with a clear leather note, who enjoy dry spice, herbs and a smoky, faintly animalic base.
Proclaim is a concentrated 2025 take on the masculine woody-spicy theme, from bitter freshness to iris powder and a leather-amber close. Best where a firm evening presence is wanted.
Spices Woods and mosses Green, herbal and fougère Flowers White flowers Musk, amber and animalic
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