Daniel Subotic

Daniel Subotic is the creative force behind Mirisanno, a Swedish niche fragrance house he founded in 2024. A self-taught perfumer, Subotic began exploring the creation of fragrances as a pastime in 2020, dedicating four years to mastering the art of scent composition. His passion for fragrances led him to create Mirisanno, a brand whose name comes from the Serbo-Croatian word “Miris” (scent) and the Italian “Anno” (year), symbolising a timeless “Year of Scent”. Based in Halmstad, Subotic designs and manufactures all of Mirisanno’s perfumes by hand, emphasising affordable, high-quality unisex fragrances. His first perfume, Estate, was launched on 3 May 2024, followed by Fading Sun (25 October 2024), Blue Escape (23 December 2024), Peach Fever (25 April 2025) and Those Summer Nights (19 June 2025). As the sole owner of Mirisanno, registered on 28 March 2024, he has built a growing presence in Sweden’s fragrance community, using social media platforms such as Instagram (@mirisannoparfums) and TikTok (@mirisanno.parfums) for brand exposure. Subotic’s work reflects a blend of creativity and craftsmanship, with each perfume made to evoke emotions and experiences, from citrus and floral profiles to amber and fruity notes. His entrepreneurial journey and commitment to accessible luxury have positioned Mirisanno as an emerging name in niche perfumery.