Drom

Drom Fragrances is a well-regarded global perfume house with a rich history spanning more than a century. Since its founding in 1911, Drom has grown from being a family-run business into a global company, known for its creativity, quality and wide range of customers in both consumer products and fine perfumery. This biography delves into the evolution of Drom, from its origins to its acquisition by Givaudan in 2019, and the company’s ongoing dedication to creating enchanting scents. Early years and growth: Drom was founded in 1911 in Munich, Germany, by a family passionate about creating exquisite fragrances. The company began by serving local and regional markets, focusing on creativity and higher levels of service. Over the years, Drom expanded its reach, serving customers around the world and establishing manufacturing facilities in China, Germany, the U.S. and Brazil. Drom maintained its commitment to providing customers with innovative, high-quality fragrances throughout its growth. The company’s emphasis on creativity and excellence in fragrance creation enabled it to build a loyal customer base and strengthen its position in the global perfume market. Acquisition by Givaudan: In 2019, Givaudan, the global leader in flavours and fragrances, announced the acquisition of Drom, extending its leadership in the global fragrance market even further. The acquisition was a strategic move for both companies, as Drom’s strong culture and capabilities complemented Givaudan’s existing business. Ferdinand and Andreas Storp, co-owners and presidents of Drom, expressed their enthusiasm about Givaudan becoming Drom’s new home. They believed that the merger would allow Drom to further expand its customer base and geographical presence. Present and future: Following the acquisition, Drom continues to operate under the umbrella of Givaudan, creating delightful and memorable aromatic experiences for customers around the world. With the support of Givaudan, Drom can leverage its expertise to serve a wider range of customers in personal care, home care and clothing, as well as in prestigious perfumes. As part of Givaudan, Drom remains dedicated to its core values of creativity and quality, maintaining its century-long legacy of fragrance creation. At times, the name of the perfumer who created a fragrance is not revealed. In such cases, the fragrance company or houses such as IFF, Robertet, Firmenich, Mane, Givaudan are sometimes mentioned instead of the individual perfumers. This is because these companies are famous for their expertise and track record in creating fragrances, and their involvement in the development of a specific fragrance is often an important piece of information for users. Although the goal is always to identify the perfumers behind each fragrance, mentioning fragrance companies is considered a useful and informative alternative when the perfumer’s name is not available.