Jorge Guerrero

“Listen to the customer, then to your heart” I have worked for more than twenty years in perfumery, here in Mexico, but almost half of my career has been at Eurofragance. Practically, I opened the Mexican branch here with six other colleagues, so that we could properly handle project requests coming from all countries across Latin America. Having this proximity with you, our Latin American customers, is essential to our development of successful aromas for fragrance enthusiasts in all product formats. I feel that this geographical closeness also benefits you. It reduces the delivery time for our fragrances, while at the same time increasing the level of service we offer you with regard to the creation process and compliance procedures. My personal love for perfume and its design led me to develop home and prestige fragrances at the beginning of my career, but now I enjoy working across all categories and types of projects. If you’re interested in what Eurofragance can offer your company, I suggest we make a bet. First, tell me all the ambitions you have for the project, about the product, the consumer, and your competitors—everything you can. And in return, together we will create a fragrance that I bet you’ll fall in love with. I feel that, as perfumers, we must interact with you and listen to your version of the story before we can translate your vision into a dream made real.