Leah Kateb

Leah Kateb is a creative born in Los Ángeles who first gained widespread recognition as a finalist on Love Island USA in 2024. With an increasing presence on social media, she built an audience through content about lifestyle, beauty and fragrances, where her personal style and her honest voice strongly resonated with viewers. A viral video of her shower routine, in which she showed the Vanilla Sky fragrance from Skylar, put her directly in contact with the brand, setting the stage for a deeper collaboration. In July 2025, Skylar named Kateb as its Creative Director and “Refundadora”, tasking her with leading the company into a new, elevated era. Her responsibilities include overseeing the development of fragrances, the brand narrative and creative partnerships, while reimagining the visual and emotional identity of Skylar’s clean fragrance line. Rather than focusing solely on minimalism and transparency, Kateb’s vision emphasises bold individuality, sensory storytelling and an authentic personal connection with the fragrance. Her transition from influencer to brand leader reflects a broader shift in the world of fragrances, where consumer voices increasingly shape the direction of both traditional and independent houses. By combining her native digital understanding of the community with Skylar’s clean formulations, Kateb has positioned herself as a fresh creative force within the industry.