Shin Eun Young

Shin Eun Young, founder of Holibanum, began her career in the world of fragrances after specialising in education and getting married. Naturally drawn to scents, she pursued formal training in perfumery and obtained her certification quickly. With a deep emotional sensitivity to how fragrance evokes memories and feelings, she sought to create fragrances that went beyond simple blends—fragrances that captured specific moments and emotions. As she honed her craft, Shin opened her own fragrance studio, offering personalised aromatic experiences tailored to each client’s unique personality and preferences. Witnessing the joy and emotional connection her creations brought to others inspired her to share the value of fragrances with a wider audience. This passion led to the launch of Holibanum, first as an online brand offering perfumes and hand creams. Over time, the brand expanded into car and home fragrances, signing exclusive development contracts for aromas and offering an ever-growing range of products that allow people to enjoy fragrances in all aspects of their lives.