Miu Miu

Miu Miu was born in 1993 as an expression of Miuccia Prada's vision. The brand occupies its own place within the Prada group and brings to beauty a more spontaneous and experimental attitude than that of its parent company. Its entry into perfumery is supported by distinctive bottles and names that maintain the tone of fashion.

Miu Miu Eau de Parfum was the brand's first fragrance and is presented as a green floral. The line was expanded with references such as L’Eau Bleue and Twist Eau de Magnolia. In 2025, Miutine Eau de Parfum arrived, a new family developed by L’Oréal Luxe. The catalogue thus combines the first olfactory signature with launches that open another stage.