Mercedes-Benz
I am Mercedes: Sophie Labbé’s new orange blossom fragrance
Mercedes-Benz presents I am Mercedes, Sophie Labbé's eau de parfum with orange blossom, vanilla and a bottle that reinterprets the brand's star.
The Parfumistas journal
Jonas Keller
Staff writer · Perfumers and technique
Jonas Keller writes about perfumers and technique, and keeps a close eye on German-speaking niche perfumery. His pieces dwell on who signs each composition and on the technical terms — concentrations, accords, extraction methods — that appear in the brands’ announcements.
2 articles Latest article: 22 September 2026
Areas covered
- Perfumers and technique
- German-speaking niche
Articles by Jonas Keller
September 2026
Tauer Perfumes
Geranium Absolue: Andy Tauer gives geranium more room
Andy Tauer presents Geranium Absolue, with Bourbon geranium, lavender and tonka. How the eau de parfum came about, plus its size and price.
The desk
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Lucía Ortega
Editor-in-chief
Launches and Spanish houses
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Pablo Iriarte
Staff writer
Niche perfumery and raw materials
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Marco Bellandi
Staff writer
Italian fine fragrance and jewellery houses
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Élise Marchand
Staff writer
French maisons and perfumers
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Jonas Keller
Staff writer
Perfumers and technique
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Harriet Cole
Staff writer
British and luxury designer houses
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Megan Brooks
Staff writer
American brands, celebrity and indie launches
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