Ambre by Parfums Bichara
Men Women 1913
Description
Ambre by Parfums Bichara is a fragrance from the olfactive family for men and women. Ambre was launched in 1913. The nose behind this fragrance is Bichara Malhame.
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Fragrance profile
About Ambre
Ambre by Parfums Bichara is a fragrance from the olfactive family for men and women. Ambre was launched in 1913. The nose behind this fragrance is Bichara Malhame.
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The Bichara house, founded in 1896 by Mr Malhame, ‘The Syrian Perfumer’, began in Rouen with intoxicating perfumes before moving to Paris. Its success with henna funded its luxury, and with slogans like ‘Allah is great and Bichara is His perfumer’, it won over muses such as Sarah Bernhardt and great playwrights. In the 1920s it expanded across Europe, opening shops in London and supplying royal courts. Their bottles were works of art, such as the Ramses II obelisk in Baccarat crystal, which today is worth thousands. Although Rose, his daughter, kept the formulas intact without changing them, the brand lost its luster after her death. I have a bottle of Ambre from the 1920s, with thick glass and an old seal; the liquid, once orange, is now dark due to vanilla oxidation. Bichara never revealed notes, for he saw the perfumer as a ‘tailor’ who creates to measure, not a merchant. Rose said that perfume was once used for one’s own pleasure and well-being, not to attract, as it is today. With over 20 unlisted perfumes, I feel I have gone on at length, but it is hard to see how houses with such history are forgotten.