Loewe 7 by Loewe

The 7 is a total disappointment. I bought it on offer hoping for something lighter than 7 Anonyme, which I liked for its incense notes. I put a drop on a Druni and regretted it instantly. Watch out for the 50ml bottle because Loewe has gone mad; they act like it’s a niche luxury when it’s nothing. I used it for weeks, it didn’t smell good on my skin or anyone else’s, so I sold it cheaply. I lost money and no longer trust anything. It smells awful after two minutes: rotting wood and burnt grass. I imagine they wanted a pop version of Anonyme, but it came out as a graceless EDT. There are thousands of better options, even at Zara. 7 Anonyme is for fans of hard incense and Cobalt is a classy masterpiece; these two kick this rubbish to death.

I tried it yesterday. It smells of incense, pleasant, but I wouldn’t choose it as a perfume. It’s like a room freshener. On my skin, it lasted over five hours with an acceptable trail. Don’t buy it blindly.

A man’s perfume. Smells like old shaving cream or a dentist’s office. Occasionally incense with clove and cedar. Sweet and soapy. I can’t imagine anyone under 60 wearing it.

Based on the comments, it seems reformulated for the worse. My husband smells incense with a refreshing, informal, and urban finish. It projects well and lasts many hours. We both like it when he wears it.

Another Loewe disaster that has lost its way. Their current fragrances aren’t worth what they ask, and a jewel like the 7 has been slashed. Cheap bottles and poor packaging. The worst part is paying a fortune for something that smells good at first and then turns to rubbish. If you want to be cheated with something not worth it that doesn’t last, buy it. It was the bible and today it’s a witches’ sabbath. I bought batch 02290204.

I have the old version and it’s the best: incredible ecclesiastical incense, vetiver, pepper, cedar, and clove, lasting 7 hours. Now they’ve changed the bottle, what an absurd and clumsy move, lowered the scent quality and doubled the price… pff.

The good is the scent, which is extraordinary; the bad is the longevity, which is a shame. Such a good perfume that lasts so little: the EDT lasts 1-2 hours on skin and almost 6 on clothes. I bought the Elixir and unfortunately it’s not the same; it has a bad sweetness that strips the sobriety of the EDT, like a copy of Intio Oud for Happiness. Please, make an EDP version.

It’s an elegant perfume, though I must highlight that it’s a bit soapy and slightly patchouli-like, though not declared. It feels as if you just showered on the skin and like a fabric softener on clothes, but not bad. You enjoy the scent; the only downside is that it lasts only 3 or 4 hours on skin.

Although not declared on Fragrantica, clove is felt from the start, deliciously accompanying an aura of liturgical incense-type scent until the dry down. It has excellent performance and is versatile. During the day, bursts of that sweet incense aura arrive. As it’s not citrusy, I don’t recommend it in extreme heat. Scents offer sensations and moods; therefore, they are a personal pleasure and don’t have to be for others. It’s my signature scent.

How curious that tastes and senses change with age. Years ago, I had a decant of this that I found terrible, pure incense, and I wore it in summer over 30 degrees; a fatal mistake. Now at 39, it’s one of my favourite scents. That floating incense isn’t invasive, with bursts of apple and pepper at the start which are wonderful. It reminds me of Holy Week in a magical village, walking to church at dusk, surrounded by flowers and incense. Masculine, interesting and formal; it represents the masculinity that has faded.

This smells 90% like Cacharel Pour Homme.

I’ve received compliments for the perfume.

I thought the ‘7’ referred to seven notes, yet I only detect three: cloves, luxurious hotel furniture wood, and high-quality soap. Together they mimic incense but fail to deliver, lacking any smoky quality. If pepper had a scent, this would be it. Fragrance.net lists it as amber, but it’s actually spicy/aromatic. It’s dry, devoid of powdery or sweet notes, evoking iris. It feels tropical, a stark contrast to European perfumery, with a niche sensation. I detect no rose or apple. I remember it as spicier and sweeter, more ‘olé’. The current version feels corporate with an alcoholic dry-down. It’s linear with little evolution. I wouldn’t recommend it in extreme heat, though it projects well down a corridor. Women comment that I smell different. It’s not for cold weather; it lacks potency and warmth. Overall, I like it and could consider it a signature. It doesn’t seem like I dislike it; I’m just brutally honest. Give it a chance. It’s for people with a defined personality, not dictated by age. Not for everyone, but timeless. One must accept it’s not the same as before. The price is high, as with the entire line. They say the 7 Elixir version is what the early iterations were. I’ll have to try that.

Loewe 7 was my first fragrance and left me with a unique sensation. It reminded me of a luxury hotel at Christmas, warmth with an aura of mystery. The spicy opening from the pepper is accented by fresh apple sparkles. It’s woody from the start, with the aroma intensifying over time. The incense adds personality; it’s solemn, church-like, evoking maturity and mystery. It’s not something to buy blindly; it’s complex and smells niche. On my skin, it has low longevity, though it typically lasts 7-8 hours. I definitely recommend it, although it’s not for everyone.

We bought this perfume for my father for Christmas three years ago. Fortunately, it’s the old cylindrical bottle; I find it more striking and fragrant than the current one. It lasts a treat; in my family, perfumes last a long time, and even after 12-hour days, the scent is still distinguishable right next to the skin. A real treat. I would dare to wear it as a woman, but it is perhaps too masculine for my taste. Time will tell.