Loewe 7 Elixir by Loewe

It is a blend of the 7 and the 7 Anonyme: the chilli note is noticeable and lingers, though low, while the patchouli and amber are quite strong. Even though they aren’t listed, the incense and pepper aroma from the original 7 is also there. In terms of longevity, I think the Anonyme edges it out a bit, despite this being an Elixir.

Although I am a woman, I couldn’t resist buying it after trying it; it seemed delicious to me. It is true that deep down there is something aquatic and balsamic that is quite masculine, but everything else is unisex and delicious, so I feel very comfortable wearing it. It has a wonderful, elegant, and sensual touch.

It is a very balanced and versatile perfume. It starts with a fresh and welcoming hit, moves gently to a refined heart, and ends with a warm base that lasts a long time. Ideal for everyday wear or special events, it leaves a subtle mark that stays in the memory.

It’s a dupe of Intio Oud for Happiness. I expected a Loewe 7 with better longevity, and it smells completely different, what a pity.

I tried a 1.5ml decant. It is very good, but it is very expensive. As with the original 7, incense stands out here (even though they don’t say so, they either carry it or imitate it well well). The opening is less bright than the original, but as it dries down it becomes darker, deeper, and more complex; in the end, I like it more. It earns the title of Elixir (something rare these days) and evolves towards more complex aromas, much like the Boss Bottled Elixir (which doesn’t carry incense but has a slight resemblance). The performance is very good, even surpassing that of the original, which is already excellent. In May 2025, it has a note below 4 on ‘Fragrantica’, which I don’t understand, although I respect it. I believe that mediocre rating is due to the price. Indeed, the price is sky-high: 50ml for 90€ and 100ml for around 125€. I hope it drops with time as it is a new launch. In any case, I cannot deny that it is an exceptional perfume. It creates a certain addiction in me; I put it on my hand and I can’t stop bringing it to my nose. It is a very good, masculine, and mature fragrance (not for young people), which respects the original DNA but distinguishes itself by being darker and more complex, with better performance, although it does cost an arm and a leg.

It’s an olfactory journey in a single bottle: I passed through Tom Ford’s Oud Wood then Montblanc’s Meisterstück Black and finally the drying down of Dior Savage Elixir. In short it’s a blend of many perfumes in one with a very varied evolution in my opinion.

I tried it yesterday on the spur of the moment. As soon as I sniffed it Oud for Greatness by Initio came to mind; the resemblance is uncanny. Since I’m not a huge fan of that latter’s DNA you can imagine how the Loewe Elixir falls into the same bucket. Only tested dry so I can’t comment on longevity or performance. For now until further notice I still only use SOLO from Loewe. Timeless and utterly indispensable in my daily life. May God keep it safe.

Loewe 7 Elixir is woody, spicy, and earthy-mineral. From the start, incense and clove, very close to the original, but without the apple. At times, there are ambered accords like oud. Then emerges a mineral and earthy accord that brought back memories of Terre d’Hermès. It stays this way until the end. It’s a good version of the original 7 with elements of Anónimo. Suitable for daily, formal, or casual wear, even in the office. At my age, I find it pleasant. Longevity is very good, 10 hours with me, trail is regular. If you’re a fan of the 7 or Anónimo, try it, you’ll surely like it; it stays truer to the original than Cobalt (which also smells good).

I went to El Corte Inglés to try it; they gave me a 1.5ml decant, seemingly to promote it. For those interested, since the 7 has always been my favourite cologne, this is a good reinterpretation. It’s an intense and modern version, with more incense and a playful sweet-ambered-ambroxan touch, like the base of the Essence Elixir. It’s that Western reinterpretation of Arab perfumery that’s in fashion. I like it, but not more than the original; I see it as more refined and original, a pity they half-spoiled it back in the day.

I like it and consider it one of the best Loewe has launched in recent times. A pity about its exorbitant price. Congratulations to Núria Cruelles who is proving herself to be a very talented perfumer. Tested with a 1.5ml sample given by Perfumerias.com. A modernising reinterpretation of the 7 for all audiences with a touch of blue aroma without falling into the ambroxan trap. Scent: light incense some pepper and chilli and base woods that give it a spicy-mineral nuance (very much like Le Sel by Issey Miyake) which makes it last quite a while. 8 hours on my skin and projecting for 3 hours well. A very masculine mature fragrance (I don’t see it for people under 30) elegant and I find it more versatile than the 7 and the Anonyme. It’s pleasant and addictive though for my nose it’s not original; in fact I think there are already some very similar ones on the market perhaps at a better price. Being an elixir it functions as a modern evolution of the previous 7 with quite good performance. For my wallet it’s excessively expensive. If you like soft incense aromas and above all don’t find its price of over 90 euros for 50ml and over 130 euros for 100ml (niche prices entirely) outrageous go ahead. I for that price would go for niches. By the way I don’t notice much resemblance to Initio Parfums’ Oud for Greatness as some say.

At those prices: I’m out. Let those who want to give Loewe a chance do so; I won’t.

Loewe being Loewe, this is a proper fragrance up to its usual standard. We’re looking at an Elixir version of a perfume that was previously a standout, innovative and versatile, until they decided to tone down the incense and leave it watery. Here, through a marketing move, they’ve released a version that harks back to that longed-for original. In its opening, it’s almost identical to the normal version, but it hides notes. Apple? Yes, present, providing acidity and freshness, while the incense increases in volume to create a symbiosis between the original and Anónimo. It’s fresher than Anónimo, but the incense has density. The dry-down twist is surprising: that red pepper hides something complex, blending with patchouli to turn it into a softened, wearable OFG. Performance is good, but the price… what an insult to intelligence, a shame. They’ve lost their minds with the packaging and prices; I don’t recommend paying that, but aromatically it’s a cathedral, versatile and very masculine. Try it if you loved the accessible cylindrical versions.

Loewe 7 has always been a cracking fragrance, despite the reformulations and rising prices. Yesterday, I tested both versions at El Corte Inglés; at first glance, they seem similar, but the Elixir has more body and complexity. My surprise came the next day: it smells like a 50/50 blend of Oud for Greatness and classic Loewe 7. Combining those two scents, which fit perfectly, with a decent longevity gives it a solid 10/10.

It’s like a reinterpretation of its sibling, Anónimo… I feel they haven’t even mentioned a quarter of the ingredients. At first, it smells identical, with cloves giving it an intense kick. As it dries down, there’s a balsamic phase reminiscent of Body Kouros, with a constant ambered incense. Hours later, there are waves of similarity with the late Rive Gauche Pour Homme by Saint Laurent. 7 Anónimo was incredible, but this 7 Elixir is sublime, more formal and serious. It’s not for everyone, but Loewe has crowned itself with glory with this 7 line.