Matcha Morning by IDENTITY

Matcha Morning by IDENTITY: A Fresh and Aromatic Start to the Day

The new fragrance from the house of IDENTITY, launched in 2024, pays homage to the morning ritual of matcha tea. A unisex composition that balances citrus energy with woody warmth, designed for those who seek a distinctive yet versatile scent.

Matcha Morning opens with a spark of bergamot that awakens the senses, like the first rays of sunlight filtering through tea leaves. This bright note gradually merges into a green, lightly spiced heart, where matcha tea lends its characteristic fresh and slightly bitter nuance, evoking the serenity of a tea ceremony.

As the fragrance develops, vanilla emerges, softening the composition with its creamy sweetness, while cedar provides a woody, dry base. The result is a perfect equilibrium between the luminous and the comforting, the green and the warm.

The sillage is moderate, making it ideal for daily wear, whether in the office or for weekend plans. Its unisex character makes it adaptable to anyone who appreciates natural and sophisticated aromas, without being conventional.

The presentation follows the brand's minimalist aesthetic, with a clean bottle that reflects the purity of its ingredients. The longevity is impressive for a fragrance of this family, remaining present throughout the day.

IDENTITY has captured the essence of a moment of calm in a fast-paced world, turning the act of applying perfume into a mindful pause. Matcha Morning is not merely a fragrance; it is an invitation to begin the day with intention.

This fragrance is intended for men and women who enjoy fresh scents with depth—tea lovers, nature enthusiasts, and those with a penchant for sensory experiences. It is perfect for anyone seeking an everyday perfume that does not go unnoticed yet is not overpowering. It also serves as an excellent introduction to niche perfumery, thanks to its accessibility and elegance.

Matcha Morning is a refreshing and well-crafted addition to the IDENTITY line. Its combination of bergamot, matcha tea, vanilla, and cedar creates an elegant and comforting trail, ideal for daily use. A fragrance that fully lives up to its promise of evoking a harmonious awakening.