Persona by Birra Fragrances
Women 2026
Main accords
Description
Persona by Birra Fragrances: A New Floral for Her Birra Fragrances unveils Persona, a floral perfume for women that arrives in 2026. With a bright marriage of white and yellow flowers, it aims to capture the different sides of womanhood. Top notes of jasmine sambac, lime blossom and Spanish broom give a zesty, fresh start. In the middle, orange blossom…
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Key notes
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Top
Jasmine Sambac (Sampaguita)
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Heart
orange blossom
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Base
Georgywood
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Fragrance profile
About Persona
Persona by Birra Fragrances: A New Floral for Her
Birra Fragrances unveils Persona, a floral perfume for women that arrives in 2026. With a bright marriage of white and yellow flowers, it aims to capture the different sides of womanhood.
Top notes of jasmine sambac, lime blossom and Spanish broom give a zesty, fresh start. In the middle, orange blossom and gardenia bring a soft, honeyed creaminess.
The name 'Persona' references the theatrical mask and the many selves we carry. This scent plays on that notion—an energetic inaugural burst soon settles into a deeper, warmer trail anchored by Georgywood and Ambrofix™.
Key accords include white floral, yellow floral, sweet, honeyed and citrus. It's a floral with substance, designed for women who prefer their perfumes to make a statement.
Jasmine sambac delivers the signature intensity, while gardenia and orange blossom round things out with smooth, velvety richness. The base turns woody and ambery, giving Persona a modern finish.
As part of Birra Fragrances' women's collection for 2026, Persona is a versatile offering, suitable for daytime confidence and after-dark elegance alike.
Lovers of radiant white florals with a hint of sweetness—anyone who enjoys a fragrance that feels both personal and distinctive.
Persona is an invitation to express your own character through scent. With its classic floral heart and contemporary woody-amber base, it sets out to leave a memorable impression.
White flowers Flowers
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