UP by MEMORYMARK
Men Women 2025
Description
UP by MEMORYMARK: Fresh Floral Green for All Discover UP, the new fragrance from MEMORYMARK that combines the freshness of citrus with the elegance of green florals. Launched in 2025, this unisex offering promises a unique and modern olfactory experience. The fragrance pyramid of UP opens with a burst of mandarin, freshly cut grass, and pear, creating a vibrant and…
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When to wear it (votes)
Key notes
-
Top
mandarin
-
Heart
lily of the valley
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Base
Hinoki Cypress
Community
3 votes
- Positive 100%
- Negative 0%
- Neutral 0%
The olfactory pyramid
A guide to the opening, heart and lasting trail of the fragrance.
The community speaks
Compare the results and tap an answer to add your vote.
In the collection
Leading answer I own it
5 votes
What do you think?
Leading answer Love it
3 votes
Season
Choose severalTied for the lead Spring / Summer
8 votes
Time of day
Choose severalLeading answer Day
3 votes
Each question has its own vote count. You can choose several seasons.
Fragrance profile
About UP
UP by MEMORYMARK: Fresh Floral Green for All
Discover UP, the new fragrance from MEMORYMARK that combines the freshness of citrus with the elegance of green florals. Launched in 2025, this unisex offering promises a unique and modern olfactory experience.
The fragrance pyramid of UP opens with a burst of mandarin, freshly cut grass, and pear, creating a vibrant and juicy opening. These top notes bring a luminous and energising character that captures attention from the very first moment.
At the heart, lily of the valley, green tea, and jasmine intertwine to offer a sense of floral freshness and serenity. The green tea adds a bitter, earthy nuance, while jasmine imparts a sensual and elegant touch.
The base rests on hinoki cypress, peony, and a soapy accord that evokes cleanliness and purity. Hinoki cypress, an aromatic Japanese wood, provides warmth and depth, while peony softens the blend with its floral sweetness.
The main accords of UP are citrus, fruity, sweet, green, and aldehydic, making it a versatile and balanced fragrance. Its sillage is moderate, ideal for professional settings or everyday wear without being overpowering.
With a rating of 4.67 out of 5, UP has been well-received by early users, who highlight its originality and its ability to stay fresh for hours. It's a scent that invites confidence and well-being.
Designed for men and women who seek a fresh, clean, and sophisticated fragrance, perfect for everyday use and for those who appreciate green and slightly sweet aromas.
UP is a safe choice for those who want a distinctive yet unobtrusive perfume with a clean and comforting trail.
Fruits, vegetables and nuts Flowers White flowers
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How it wears
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Longevity
Tied for the lead Moderate / Long-lasting
2 votes
Sillage
Leading answer Moderate
1 vote
Character
Leading answer Balanced
2 votes
Value perception
Tied for the lead Good value / Excellent value
2 votes
Community reviews
0 reviews
Share what you noticed: opening, drydown, sillage and the moments when it works for you.