Perfumes de Hamid Merati-Kashani

Hamid Merati-Kashani is a well-known perfumer who currently works at Firmenich. Born in Germany to an Iranian father and a German mother, Hamid spent his childhood in Isfahán, Iran, surrounded by rose fields, which sparked his interest in perfumery. He describes himself as “Iranian in education and German in the organisation”, and his upbringing has influenced his approach to work.

Hamid is dedicated to his clients and believes in Firmenich’s motto of “think client”. He is a natural collaborator and believes in learning from others. He thinks that “a successful person is a role model”, and he is always willing to share his knowledge and experience with those around him. Hamid firmly believes in giving back, and considers that “the most important thing is to have enough on the table in the morning, at midday and in the evening. If you have more than you need, give it”.

Hamid’s work has taken him around the world and has given him the opportunity to collaborate with some of the most prestigious fragrance brands, such as Carolina Herrera, Jean Paul Gaultier, Valentino and Yves Saint Laurent. However, he has a particular affinity for the Middle East, where he believes that consumers have developed their own unique olfactive culture. He states: “The Middle East has developed its own olfactive culture and there, the client teaches me!”. Hamid draws inspiration from the luxury and opulence of the Middle East and believes that “everything is bigger and more beautiful” in this part of the world.

Hamid’s fragrances have become some of the most popular in the industry, with Parfums de Marly Layton, Pegasus and Percival being some of his most successful creations. Hamid believes that his success is not something that should be taken for granted, and he continues to work tirelessly to create unique and memorable fragrances. He believes that his clients are his roadmap and learns constantly from them.

In summary, Hamid Merati-Kashani is a dedicated perfumer to his work and to his clients. He is a natural collaborator who believes in learning from others and in giving back to those around him. The Middle East and the region’s unique olfactive culture inspire him.