Silvia Martinelli

Silvia Martinelli draws inspiration for her perfumes Giardini di Toscana from her aromatic gardens in Tuscany, where the scents evoke deep memories, from moments of childhood and floral hypnosis to the aroma of grandmother’s biscuits and sparkling citrus. The gardens of Tuscany blend nature and architecture, embodying a harmonious connection between human art and the land. In 1942, Silvia’s grandparents, Giovan Piero and Emma Ducci, founded a Bottega in a picturesque medieval town in the Val de Casentino. Originally a pharmacy, this small shop evolved into a perfumery that still houses the original recipe book. In the 1960s, her daughter Irma transformed it into a luxury boutique. Born into this legacy, Silvia now creates Giardini di Toscana’s perfumes, combining traditional craftsmanship with innovation, using the finest raw materials and ancestral techniques. Giardini di Toscana is a well-known niche perfumery that creates fragrances driven by pure passion and memories rather than commercial motives. Born from the artistic expression of a family business, each scent tells a unique story, appealing to different personalities. Unlike conventional perfumes that aim for mass appeal, Giardini di Toscana prioritises individuality, ensuring an authentic connection between fragrance and the wearer. Our focus is “eco-luxury”, creating luxury aromas with sustainable and organic ingredients. For us, sustainability is not just a trend, but a fundamental principle. Giardini di Toscana’s mission is to embody eco-luxury in every bottle.