Taylor Swift

Taylor Swift had a line of fragrances during the 2010s. Wonderstruck was launched in 2011 with a campaign by the artist and in-store presentations. The project was developed under licence, like other perfume lines associated with musical artists.

Afterwards, Wonderstruck Enchanted appeared and other editions related to her name were marketed. The collection belongs to a specific stage of her career and remained separate from her main musical activity. Its references are recognised today as part of the first wave of celebrity perfumes of the 2010s.