24hrs in a Bottle by itā

24hrs in a Bottle by itā: A Woody Aromatic Scent for Him and Her

The house of itā presents 24hrs in a Bottle, an eau de parfum launched in 2023 and composed by perfumer Alex Jia. This creation sits within the woody aromatic olfactive family and has been designed for both men and women, delivering a layered and versatile character.

From the off, the fragrance combines gaiac wood, geranium and basil with a spicy twist of caraway and ginseng. A fresh, slightly earthy opening that paves the way for a fascinating journey.

The olfactive pyramid of 24hrs in a Bottle is meticulously put together. At the top, gaiac wood provides immediate warmth, whilst geranium and basil contribute a green, aromatic edge. Caraway and ginseng add a lively spiciness that rouses the senses.

In the heart, rosemary, citrus, sage and iris form a herbal, faintly floral bouquet. This blend softens the initial zest, introducing a powdery tenderness that develops gradually.

The base reveals the fragrance's profound character. Oud wood, benzoin and oakmoss are woven together with vetiver, cedar and musk, giving rise to a woody, mossy trail with a subtle sweetness. Earthy and green accords persist right to the end.

Alex Jia manages to balance tradition with innovation. The aromatic, fresh spicy and woody accords are enhanced by powdery and musky undertones, making the scent adaptable to many settings.

Longevity is noteworthy, as the name 24hrs in a Bottle implies. It is a fragrance that accompanies you from morning until night, shifting with the skin and exposing different dimensions over time.

This perfume is aimed at men and women who enjoy intricate, natural compositions, particularly those with a leaning towards woody, herbal and gently spiced scents. It suits anyone in search of a distinctive and enduring olfactory signature.

All in all, 24hrs in a Bottle is a strong effort from itā, merging elegance with a contemporary feel. Its clearly defined structure and balanced accords render it an appealing option for enthusiasts of unisex fragrances.