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Beach Party by Armaf

Men Women 2025

Brand
Armaf

Description

Armaf Beach Party is an olfactive fragrance for men and women. This new creation was launched in 2025. The top notes reveal tropical fruits and grapefruit; the heart unfolds sea water and guava; while the base notes settle on musk and woods.

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Quick summary

When to wear it (votes)

  • Winter 2.2%
  • Spring 31%
  • Summer 61%
  • Autumn 6.6%
  • Day 85%
  • Night 15%

Key notes

Community

175 votes

  • Positive 89%
  • Negative 4.0%
  • Neutral 7.4%
positive reviews 175 community votes
LongevityModerate SillageModerate Best momentSummer CharacterUnisex

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

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In the collection

Leading answer I want it

1,272 votes

Season

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Leading answer Summer

228 votes

Time of day

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Leading answer Day

134 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Beach Party

Main accord tropical Year 2025 Gender Men · Women

Armaf Beach Party is an olfactive fragrance for men and women. This new creation was launched in 2025. The top notes reveal tropical fruits and grapefruit; the heart unfolds sea water and guava; while the base notes settle on musk and woods.

Fruits, vegetables and nuts Woods and mosses

How it wears

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Longevity

Leading answer Moderate

139 votes

Sillage

Leading answer Moderate

136 votes

Character

Leading answer Balanced

152 votes

Value perception

Leading answer Good value

139 votes

Community reviews

26 reviews

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  1. I don’t know why, but it smells like Paris Hilton’s Rush for women, only this is fruitier, which is why I feel it’s unisex.

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  2. Victoria Eldan

    I’d been searching for a fruity, sweet yet fresh scent for the Chilean heat for ages. Nothing convinced me until I smelled this; it was love at first sight. It smells of tropical fruits, sweet, fresh and sparkling – the kind that puts you in a good mood. As it dries down, it reminded me hugely of Ralph Lauren Calipso, that classic I wore years ago. I liked Ralph, but the base note never quite convinced me; Party Beach is similar but without that note, which won me over. It’s simply exquisite, exactly what I was looking for. Obviously, I bought it (an early Christmas self-gift). I feel it’s more feminine than unisex, but that’s a matter of taste. Regarding longevity, I’ll update once I’ve worn it more. Edit: I’ve been wearing it for two days. On my skin, it lasts about five hours, but the last two hours are noticeable at an intimate level. I have to reapply at noon. The atomiser is a disaster and forces me to spray muuuuch too many times because I feel very little comes out.

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  3. Victoria Eldan

    I was looking for something fruity, sweet yet fresh for the Chilean heat, and nothing convinced me until I smelled this: love at first sniff. It’s tropical fruity, sweet, fresh and sparkling. As it dries down, it smells very much like the classic Ralph Calipso; I liked that one but the dry-down didn’t quite convince me. Party Beach resembles Ralph but without that note and it conquered me. It’s exquisite, exactly what I was looking for. I bought it as a Christmas self-gift. I find it more feminine than unisex, but that’s a matter of taste. I’ll comment on longevity later. Edit: I’ve been wearing it for two days. On my skin it lasts about five hours, but the last two are intimate. I have to reapply around mid-morning. The atomiser is terrible and forces me to spray muuuuch more often because it dispenses very little.

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  4. It has a quite tropical tutti frutti opening heavily loaded with peach, but something in the base smells odd and doesn’t convince me. For me, it’s a no.

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  5. To me, they bear no resemblance to Summer Hammer, which is very weak. I also have Tropical Vibe by Hayhaan, and this one does resemble it; it’s much better.

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  6. To me, it’s a clear inspiration for Escada’s Rockin Rio, a very popular feminine fragrance from the late 2000s. While writing this, I have a bottle next to me and I’d say the resemblance is around 85-90%. It’s just a touch more marine, giving it a slightly unisex vibe, but in essence it smells of tropical fruit juice (a bit synthetic) with a woody and musky base. Longevity is moderate: it projects moderately to softly for the first hour and then sits close to the skin for about five hours. Totally expected for fresh and light fragrances. In short, it’s 100% summery, ideal for wearing under the sun or on very hot days.

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  7. EnriqueSeguraJ

    Very synthetic, unisex but in my opinion it has a lot of hype. As it dries down, you can detect the guava, but it starts with a synthetic peach. I have nothing against synthetic scents, but this one smells like a children’s perfume or a supermarket brand… of course, that’s my perception. Perhaps girls or people under 35 might like it.

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  8. EnriqueSeguraJ

    Very synthetic; it’s unisex but in my personal opinion, it has too much hype. As it dries down, the guava becomes noticeable because you can read it, but it starts with a sort of synthetic peach. I have nothing against synthetic scents, but this one smells like a children’s perfume or something from a supermarket… of course, that’s my perception. Perhaps girls or people under 35 might like it.

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  9. Tropical, aquatic and refreshing. The guava has a significant presence and combines very well with that marine touch. Unisex and perfect for summer.

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  10. If you like the smell of mango and tropical fruits, you might enjoy this, but it doesn’t offer much more. It’s rather a feminine fragrance and the longevity is a bit weak for now.

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  11. lauraboo99

    Tropical, aquatic and super fresh. The guava takes centre stage and blends brilliantly with that marine touch. Ideal for everyone and perfect for summer.

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  12. I picked this up cheap at a perfumerie in McAllen and it hit me as super fresh and fruity, reminding me of an orange tang with ice cubes. I sell perfumes in Mexico, and in the first week I wore it to work, I sold ten units; people absolutely love it.

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  13. Chairon Núñez Ortega

    Look, this smells incredibly fresh, perfect for the heat and for going out without any fuss. The longevity is the catch; it lasts about four hours and the projection is moderate—it’s noticeable but doesn’t invade personal space. It’s unisex, so anyone can wear it. According to most people, 80% of women find it pleasant and fresh; it’s not going to knock your socks off, but it leaves a good impression. At $25, the price is fair. By the way, it smells very similar to Tom Ford Neroli Portofino, Acqua di Parma Fico di Amalfi, and Creed Virgin Island Water.

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  14. Hello, straight to the point: 3.5/10, at least for men; for women I don’t know, but for men I don’t see it.

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  15. Hello, straight to the point: 3.5/10. I don’t see it for men, and for women, I’m not sure, but it just doesn’t convince me for the guy demographic.

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  16. I am literally obsessed with this fragrance: it’s the most fruity-tropical scent in my collection, competing with aromas like Ophidian Mango Bliss or Badée Al Oud Sublime. It smells so deliciously of guava that no one could dislike it; it’s a juicy, refreshing guava, a 10/10 from Armaf, I truly tell you. The presentation is simple but evokes a sunset by the sea; when I was told about it, I thought it looked lovely. Throughout the life of the perfume, that guava scent remains, overpowering everything else (the marine or woody notes are barely noticeable); it’s linear, but given how good it smells, I see an evolution as unnecessary. Furthermore, being a citrus-fruity fragrance, it lasts longer than average; I can’t even imagine how it will perform once macerated. Regarding the gender, I see it as totally unisex, perhaps slightly more feminine, but I couldn’t care less; I’m thinking of wearing this summer until I’m sick of it, hahaha. In short: Scent: 10/10, Longevity: 8/10, Projection: 8.5/10. Ideal for: spring, especially summer, dates, casual night or day outings; I see it as very versatile.

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  17. I’m literally obsessed with this: it’s the most fruity-tropical thing I own, competing with Ophidian Mango Bliss or Badée Al Oud Sublime. It smells of juicy, refreshing guava; no one could possibly dislike it, it’s a 10/10 from Armaf. The presentation is simple but evokes a sunset over the sea; I thought it looked lovely. Throughout its life, it smells of guava and drowns out the rest (the marine or woody notes are barely noticeable); it’s linear, but since it smells so good, I see no need for evolution. Plus, it lasts longer than the average citrus-fruity scent; I can’t imagine how it will perform once macerated. I see it as totally unisex, perhaps a tiny bit more feminine, but I couldn’t care less; I’ll be wearing this all summer until I’m stuffed. In summary: Scent 10/10, Longevity 8/10, Projection 8.5/10. Ideal for spring, especially summer, dates, and casual outings; it’s very versatile.

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  18. It’s exactly what it promises: a party on the beach. It starts with an explosion of citrus and tropical fruits, like a super refreshing and cheerful cocktail. Then, as it settles, that touch of sea water appears, which is a marvel and transports you to a holiday. It instantly puts you in a good mood. Moreover, for being so fresh, it has quite good longevity on the skin. Totally unisex and perfect for everyday wear in spring and summer.

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  19. It’s identical to Ralph Lauren Ralph, yes, the classic little blue bottle. But with huge projection and medium longevity; it projects well for a couple of hours and then drops off.

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  20. It’s an inspiration of Summer Hammer; 80% of it could be 85% similar. Recommended 100/10.

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  21. It’s an inspiration of Summer Hammer, 80% similar, could even be up to 85%. I recommend it 100/10.

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  22. I bought it for myself for the notes, but the moment I smelled it, I gifted it to my wife. It’s a rich fragrance for the heat and everyday wear.

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