Firma 1 by FIRMA
Men Women 2026
Description
Firma 1 by FIRMA is an olfactory creation from the Spicy Woody family, designed for men and women. This new fragrance, launched in 2026, has been signed by perfumer Manuel Alejandro. Its olfactory pyramid unfolds with an opening of tobacco, cherry, and bourbon whisky; a heart evoking tobacco, patchouli, honey, and maple syrup; and a warm, persistent base of tobacco,…
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The olfactory pyramid
A guide to the opening, heart and lasting trail of the fragrance.
The community speaks
Compare the results and tap an answer to add your vote.
In the collection
Leading answer I own it
58 votes
What do you think?
Leading answer Love it
32 votes
Season
Choose severalLeading answer Winter
58 votes
Time of day
Choose severalLeading answer Night
39 votes
Each question has its own vote count. You can choose several seasons.
Fragrance profile
About Firma 1
Firma 1 by FIRMA is an olfactory creation from the Spicy Woody family, designed for men and women. This new fragrance, launched in 2026, has been signed by perfumer Manuel Alejandro. Its olfactory pyramid unfolds with an opening of tobacco, cherry, and bourbon whisky; a heart evoking tobacco, patchouli, honey, and maple syrup; and a warm, persistent base of tobacco, oak, vanilla, and fir.
Fruits, vegetables and nuts Woods and mosses Sweet and gourmand Spices
It may remind you of
Ranked by what the community voted.
More from Manuel Alejandro
How it wears
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Longevity
Leading answer Very long-lasting
30 votes
Sillage
Leading answer Room-filling
29 votes
Character
Leading answer Leans masculine
34 votes
Value perception
Leading answer Fair price
31 votes
Featured review The most detailed of the latest reviews.
Have you worn Firma 1?
Tell us how it opens, how it settles on your skin, how long it lasts and when you wear it.
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Caracal
Top-quality fragrance, with the notes perfectly blended, which I could define as the ideal scent for James Bond: a gentleman, very masculine and authoritative. It has been loved hugely in my circle. Projection and trail are more than notable. My congratulations to the joint project of two absolute experts: Antonio from Fraganceando Madrid and Manu, the perfumer, a phenomenon.
Hugo Cuenca
What can one say about this beast of a fragrance? It has been lovely following Antonio and Manu’s project month by month. The perfume delivers on all promises: a beast mode with incredible quality and a laughable price. The opening is juicy but moves towards a darker, liquorier side. The liquor doesn’t smell like pure alcohol; it’s there to provide support, sweeten, and pave the way for the protagonist: the tobacco. It’s a very gentle tobacco of ultra quality, with dry and toasted nuances but nothing aggressive. It’s crafted with delicacy, so I believe it can even appeal to those who aren’t tobacco fanatics. Over time, licorice appears, a nuance that depends on the day; sometimes I notice it more, other times less. To this is added a chocolateed patchouli that accompanies the above. Then the fragrance sweetens with resinous notes (I imagine maple honey). It doesn’t go gourmand, but it does give it richness and warmth. It’s a perfume to enjoy from start to finish, a sign that it is perfectly structured. In its final dry-down (one of the stages I enjoy most), it leaves a dark vanilla with a touch of tobacco and woods that is exquisite. In terms of composition, ingredients, personal taste, beast mode performance, and exclusivity, it has positioned itself at the very top of my collection.
Sir Akhine
A brutal tobacco fragrance that stays with you from the first spray to the very end. Very well balanced by the cherry and that liquor note that holds it together throughout. Bestial performance and premium quality. The transitions are perfect, enhancing that warm sensation it leaves on you. If you care about getting compliments, here they are: it projects massively and lasts for hours; people come up to ask what you’re wearing. In short: a masterpiece, well-made and suitable for any occasion. A pleasure to wear, and it will surely fill you with compliments. (I have two bottles of the first batch). Cheers.
Azor84
Lucky owner of this gem. With all sincerity, it is one of the best I have ever tried. The perceived quality is unmatched. Speaking of nuances, the development smells like pure craftsmanship: its own warmth, dry sweetness, and density adjusted to the millimetre. Firma1 evokes something illustrious and distinguished, yet very contemporary and timeless. There are perfumes that are a pure delight, and this is one of them. Its great performance goes hand in hand with that balance: used with discretion, it will never be strident. I wear it to the office, meetings, dinners, and dates, and it always delights, generating comments and compliments. Good perfumes are often given a human form: Firma1 is well-understood maturity. A gentleman with his own style, confident, calm, educated, who never loses his composure or disrespects anyone, always being a pleasant company. Someone you’d like to spend time with.