Pop, Lock, & Rocket by The Dua Brand

Pop, Lock, & Rocket: A Sweet, Fruity New Fragrance from The Dua Brand

In 2026, The Dua Brand introduces Pop, Lock, & Rocket, a unisex fragrance that falls into the Floral Fruity Gourmand category. The scent is created by perfumer Mahsam Raza, who has blended a series of vibrant ingredients into a cohesive whole.

With pineapple, cherry, coconut, and sandalwood among its core notes, this launch promises an indulgent yet balanced experience. It’s a daring addition to the brand’s growing portfolio.

At the top, bergamot and lime deliver a zesty opening, while pineapple and peach add a lush, juicy character. The initial impression is fresh and upbeat, setting the tone for the sweetness to come.

The heart reveals cherry, raspberry, and coconut. There’s a distinct creamy texture here, mingling with the tartness of the berries. It’s playful and slightly retro, but never distracting.

The dry-down is anchored by sandalwood, amber, and musk, with a top layer of vanilla and sugar. This combination produces a soft, powdery aroma that feels soothing. The woody elements provide enough contrast to keep the composition from feeling one-dimensional.

Although the brand hasn’t provided a detailed note pyramid, the advertised accords – sweet, fruity, powdery, woody, citrusy, cherry, and vanilla – are all present. Mahsam Raza’s signature style is evident in the way these elements are woven together.

Because it’s unisex, this scent works well for anyone who gravitates toward expressive, confident perfumes. It’s suitable for daytime wear and can easily transition into the evening, making it a flexible addition to a rotation.

This fragrance will appeal to those who love extravagant fruity gourmands, as well as anyone who appreciates a powdery, lightly woody base. It’s a solid option for unisex perfume enthusiasts.

Pop, Lock, & Rocket is a joyful, well-crafted fragrance. The Dua Brand has managed to create a sweet scent that’s still refined, and it’s an easy recommendation for adventurous noses.