Qurm by Ubara

Qurm by Ubara: A Woody Oriental Scent for Him and Her

Qurm is the latest release from Ubara, a unisex fragrance that joins the brand's line-up in 2026. Created by perfumer Mohamed Mandouh, it sits firmly in the Woody Oriental family and offers a rich contrast of lively citrus and deep, resinous warmth.

This is a scent that reveals itself slowly: the opening is bright with bergamot and lime, the heart becomes floral and incense-led, and the base settles into a smooth, animalic blend of woods and musk. Qurm is made for those who appreciate perfumes with character and a lingering sillage.

The top notes are a lively mix of bergamot, angelica, and lemon (lime). This fresh, tangy start gives way to a heart of Damask rose, olibanum incense, and orris root, creating a resinus, florale heart with a soft poudery feel.

Underneath, the base is built on sandalwood, ambar, civet, musc, and oud wood. These ingredients give Qurm its woody, animálic, and long-lasting character. The ambery and musky accord is prominent in the trail, while oud brings depth and a balsamic warmth that clings to the skin.

Mohamed Mandouh has composed a well-structured pyramid, with each stage flowing naturally into the next. The declared accords are amber, musky, powdery, citrus, woody, fresh spicy, animalic, rose, oud, and iris. Because of that complexity, Qurm works for formal events as well as for everyday wear when you want to make an impression.

Qurm is designed for women and men who enjoy modern orientals with confidence and a touch of mystery. It is not a subtle scent; it needs time to develop and changes beautifully over the hours. Lovers of resinous woods, animalic undertones, and powdery finishes will find much to appreciate.

Performance is strong, with a generous projection and excellent longevity, thanks to a dense, warm base. It can be worn throughout the day or into the evening, though its cozy warmth really comes into its own in colder weather. Ubara has created in Qurm a woody oriental that feels both luxurious and approachable.

Those who love unisex woody orientals with an animalic edge, as well as fragrance fans looking for a new signature scent with strong projection and a powdery, resinous character.

Qurm is a beautifully composed woody oriental, with a distinct evolution and a base that lingers. Its bold yet refined nature makes it a superb choice for anyone seeking a perfume with real presence and elegance.