Erwin Creed

Erwin Creed is a fragrance entrepreneur and co-creation director at the Anglo-French niche perfumery house Creed. As the seventh generation of the Creed family and the son of master perfumer Olivier Creed, Erwin has taken on the responsibility of ensuring the success of one of the oldest family businesses in the world. Creed has been in the fragrance industry since 1760, and its first client was none other than King George III. The scent the king bought, Royal English Leather, is still being sold by the company today. Under Erwin’s and his father Olivier Creed’s leadership, the company has continued to thrive, and its marketing masterpiece Aventus (2010) has enjoyed enormous commercial success. Erwin Creed’s passion for his work is evident as he travels around the world in search of new fragrance ingredients. However, he also enjoys taking time off to indulge in high-octane activities such as helieskiing, skydiving and car racing. Despite his busy schedule, the young man in his early 30s with a boyish face stays calm and composed under pressure, ready to take the family business to even greater heights.