Bross London Gold by Fragancias Cannon

I know someone who loves this fragrance, and honestly it’s a delight: it smells like a good wine, combined with dried figs; it’s masculine but sweet, enigmatic, exquisite. It has a super economical price in Argentina and also excellent longevity. More than recommendable for the cold seasons, both by day and by night.

It’s really an unusual scent for a man, but I like it. It’s a rose, but accompanied by some sweet and woody tones that, for some reason, keep the rose from smelling like a lady’s perfume. It’s nice, for an older gentleman, I’d say. It lasts well and projects for an hour; for the price, it’s fine, but you have to try it before buying it because not everyone likes it.

To all of you who say, ‘Buy it blind,’ ‘Pay for it in instalments’—just leave people alone, you undercover sellers. NEVER BUY BLIND; try it two or three times before buying. These people who tell you to buy only want to make their money at your expense. I’ll test the perfume, and I’ll write the review after trying it without buying.

I’m at the stage of expanding my collection. I tried it at a pharmacy, and with the discount they had, it came to 23,000 pesos (8 July 2026). It’s pleasant, rich and long-lasting; what I can’t find is an occasion to wear it, even though these are scents I particularly like. I agree that it’s not a good blind buy, and I’d add that the scent doesn’t match what you’d expect from the colours of the packaging/bottle.

Bross London Gold and Giesso o1 are the two best men’s perfumes from the Argentine industry. Not a blind buy. I love both, each in its own aromatic line. The Bross is something I haven’t come across in other brands. To me, it’s a sweet grapefruit that, at the end of the fragrance, smells powdery, and its floral side is very rich; it lasts quite a while on the skin, around 5 hours.

When they launched this perfume, every Argentine reviewer with a certain amount of relevance came out to hype it, which makes me think that Fragancias Cannon very probably slipped them a bit of cash. The reviews went from calling it a low-cost masterpiece, niche quality for next to nothing, a must-buy, to others that were a bit more cautious and made clear that it wasn’t a blind buy and that the profile was rather polarising. No reviewer came out and plainly said that they didn’t like it and didn’t recommend it. However, in the comments many people said it was rubbish, that it “smelled like an older lady’s perfume.” So I took the trouble to try it when I went past the village chemist’s. Well, it’s true: it smells like the perfume your grandmother might wear when she goes to the hairdresser. I thought there couldn’t be anything worse than this, until they brought out the Kevin Dubai… but that’s another story. Ultra-synthetic rose resting on damp wood and, in the background, a hint of chocolate, like the sauce they put on a Grido ice cream. Barely a touch of citrus in the opening, which lasts no longer than a sigh. It reminded me of the Roby spray my grandmother used. I can’t speak about the performance because, as soon as I could, I washed the area where I had applied it with a brush. I find it hard to understand how anyone could like it, even though I do have some “complicated” perfumes in my collection. But, well, each to their own. What I take most from the experience is starting to open my eyes about Argentine reviewers: they are the most desperate for money and will sell you water from a puddle if there is a banknote in it for them. Zero consideration for their followers.

I bought it blind—NOT RECOMMENDED—and at first I hated it. It was pure rose and smelt of truffles, dampness, old ladies’ cream, grandmother. For men? I thought. I was almost embarrassed to give it as a present. But after several months, I tried it again, and it was like Arabian perfumes that oxidise: the scent rounded out, the grapefruit appeared in the opening—a pink, very ripe grapefruit—which, together with the sandalwood, cuts through the dominance of the rose a bit, a dominance that was almost total at first. Recommended? It depends. I like it, but I can’t find many occasions to wear it. Is it powerful? For its price, it’s a great perfume, quite oriental, and you have to LOVE the rose note… otherwise, don’t buy it.

This is a scent I recommended to a friend, and he thanked me because the perfume itself is brilliant and the price is a joke. That said, the smell has its nuances and it isn’t one of those super simple, fresh, pleasant perfumes. It’s a fragrance of grapefruit + lightly spiced rose, with a woody side that gives it that masculinity. The projection is very good—you can smell it without having to be very close to the person wearing it—and it lasts a long time (7/8 hours, say). All occasions, ages 20+, and it’s winter/autumn/spring nights because it’s fairly dense; even though the grapefruit might give you an idea of freshness, it’s not going down the simple fresh route. The downside: it’s massively worn in Argentina—I smelt this on the bus, at the gym, walking along the street, etc. It’s also not an easy smell to like. The upside: ridiculously cheap price, more than good projection/longevity, and a smell that has no copies as far as I know.

When I was just starting out in the world of perfumery and wanted to buy fragrances to build up my collection and compare them (well, I think I still do), I came across Bross London Gold. I went to a perfume shop in my neighbourhood, the kind that doesn’t stock designer or Arabian fragrances, and the girl who was serving, very obligingly, started sniffing them with me. None of them caught our attention until we both smelt something different there, and it turned out to be the winner. I hadn’t heard of Bross London yet, nor did I know they made perfumes, so I wasn’t influenced at all. After using it for a while, I can say a few things: -It’s a scent that doesn’t go unnoticed, to me very masculine, spicy and floral. I personally still like it a lot, but I can understand if someone says it reminds them of a cleaning product. -I’ve come across people who literally LOVE it and others who think it’s ugly. There isn’t much middle ground. It’s the favourite of one of my work colleagues, and that’s saying a lot since the collection has grown quite a bit. -Its performance, compared with the cost of the perfume, is absurd. I can still smell it on skin after 8 hours and on clothes for days. Much more than some that can cost four or five times as much. For me, it’s one of the best perfumes for its price that I’ve tried during this time. I’m sure that if, instead of Bross London, it were a bottle from another brand, more than one person would sing its praises.

A perfume that I detest on an aromatic level but that is a performance BOMB, especially for the absurd price it has. A real monster made in Argentina. A lot, a LOT of saffron smell, a very creamy and powdery rose that really smells of a heavily made-up lady, and an artificial intensity that almost makes me nauseous. It absolutely must be tried before buying.

When I was just starting out in the world of fragrance and wanted to buy scents to build up my collection and compare them (well, I think I still do), I came across Bross London Gold. I went to a perfume shop in my neighbourhood — one of those that doesn’t stock designer or Arabic fragrances — and the shop assistant, who was very obliging, started smelling them with me. None of them caught our attention until we both sensed something different there, and it turned out to be the winner. I hadn’t heard of Bross London or even known that they made perfumes, so I wasn’t at all biased. After using it for a while, I can say a few things: -It’s a scent that doesn’t go unnoticed; to me it’s very masculine, spicy and floral. I personally still really like it, but I can understand if someone says it reminds them of a cleaning product. -I’ve encountered people who literally LOVE it and others who think it’s ugly. There’s not much middle ground. It’s the favourite of one of my female colleagues, and that’s saying something since the collection has grown quite a lot. -Its performance, when compared with the cost of the perfume, is ridiculous. I can smell it on my skin after 8 hours and on clothes for days. That’s far more than some that can cost four or five times as much. For me, it’s one of the best value-for-money perfumes I’ve tried in this time. I’m sure that if it were a bottle from another brand rather than Bross London, more than one person would be singing its praises.

ROSES IN THE MEMORY. A powerful grapefruit opening, spicy and floral. Then it calms down, leaving a loud floral combination of roses and saffron over a woody base. This is an oriental, woody and dark floral. Its scent is polarising and challenging. Its performance surprised me: it projects well for the first hour and lasts at least 4-5 hours. On clothes it clings as hard as a television in an old people’s home. Its inspiration? The owner of Bross was amazed by an unknown perfume on a trip to England, stored the scent in his memory and tried to recreate it once back in Argentina. The result? An interesting and distinctive proposition, very accessible for what it offers (about 17 USD for 100ml), obtainable from the chemist’s on the corner and a small point of national pride.

It is really an odd perfume for a man, but I like it. It is a rose accompanied by sweet and woody tones which, for some reason, stop the rose from smelling like a lady’s perfume. It is nice, for an older gentleman, I would say. It lasts well, projects for an hour, so for the price it is fine, but you have to try it before buying because not everyone will like it.

A perfume that I detest aromatically but which is a BOMB of performance, especially given the absurd price it has. A real monster made in Argentina. A lot, A LOT of saffron smell, a very creamy and powdery rose that truly smells of a heavily made-up lady, and an artificial intensity that almost makes me feel sick. It absolutely must be tried before buying.