Steve DeMercado

Steve DeMercado is an influential and respected master perfumer who has always felt a passion for the art of fragrance creation. DeMercado’s innate talent and dedication to his craft have driven him to the forefront of the fragrance industry. Throughout his illustrious career, Steve DeMercado has created fragrances for numerous prestigious brands, such as Animale, Avon, Billie Eilish, Brooks Brothers, Calvin Klein, Escada, Guess, Harajuku Lovers, Hollister, Jean Paul Gaultier, Jennifer Lopez, Jessica Simpson, Kenneth Cole, Marc Jacobs, Mary Kay, Michael Jordan, Michael Kors, Nicole Richie, OK Fine Fragrances, Paris Hilton, Perry Ellis, Queen Latifah, Rihanna, Tommy Hilfiger, Victoria's Secret and Vince Camuto. His exceptional talent has earned him multiple FiFi awards, further consolidating his position as a leading figure in the world of perfumery. Some of the most popular fragrances composed by DeMercado include Escada Escada Magnetism, Billie Eilish Eilish, Jessica Simpson Fancy Nights, Paris Hilton Paris Hilton, Calvin Klein Escape for Men and Queen Latifah Queen by Queen Latifah. Steve DeMercado’s approach to perfume creation is characterised by an innovative spirit, bold experimentation, and a dedication to producing fragrances that resonate with consumers. DeMercado’s unique vision for creating scents goes beyond traditional methods and techniques, allowing him to craft truly unique fragrances that challenge the boundaries of the perfume industry. After 20 years of collaboration and friendship with his fellow worker, fellow rock & roll bandmate and cofounder Michael Simpson, the two visionaries embarked on a new project: OK Fine Fragrances. Their independent brand—a labour of love and a reflection of their shared passion for the art of fragrances—focuses on authentic, world-class artisanal perfume experiences that break the rules. OK Fine Fragrances is the first company dedicated to the artisanal creation of aged aromas in barrels of American oak. This process has long been used in the wine, whisky and bourbon industries to improve aroma, complexity and smoothness. As pioneers in this creative process, DeMercado and Simpson aim to build a brand that resonates with independent fragrance lovers who crave innovation, authenticity and a truly unique olfactory experience.