Matcha by HEMA

Matcha by HEMA: a Fresh Green and Powdery Floral Fruity

HEMA introduces Matcha, a new unisex fragrance due to launch in 2026. Part of the Floral Fruity olfactory family, it brings together an intriguing mix of fig, matcha tea and violet.

With a rating of 3.43 out of 5 from the first reviews, Matcha is an interesting prospect for lovers of green and powdery scents.

The composition of Matcha centres on three key ingredients: fig, which imparts a sweet, slightly milky nuance; matcha tea, which adds a fresh green character; and violet, which lends a powdery floral touch. The result is a fragrance that sits between nature and sophistication.

The main accords in this scent are powdery, green, violet, fruity, sweet and woody. This combination suggests a versatile aroma suitable for daytime wear and more intimate occasions alike, with moderate sillage and an agreeable presence.

Although HEMA has not named the perfumers behind this creation, the brand is tapping into a contemporary vein by using matcha tea, a staple in today's perfume industry. The choice of violet and fig complements the move towards green fragrances with a warm backdrop.

The launch is slated for 2026, marking Matcha as a future-focused entry in the HEMA range. The Dutch company, known for low-cost essentials, is exploring a unisex scent that defies conventional gendered lines.

Early reviews put its average score at 3.43 out of 5 based on seven ratings. That is a modest result but one that suggests initial curiosity. It remains to be seen how the perfume performs once a wider audience gets to sample it.

This fragrance appeals to men and women who like green, powdery notes with a hint of sweetness. It's ideal for those seeking a contemporary, understated scent and appreciating the flexibility of a unisex offering.

Matcha by HEMA is a solid choice for enthusiasts of green fragrances with floral undertones. Its unisex appeal and accessible price make it a contender to watch from 2026 onwards.