Urban Stories by Pepe Jeans London

Urban Stories from Pepe Jeans London: A Floral Woody Musk for the Modern Woman

Pepe Jeans London has unveiled Urban Stories, a new women's fragrance launching in 2026. It was composed by perfumer Yani Setiawati and sits within the floral woody musk family.

The scent is inspired by the city's rhythm, balancing sweet indulgence with fresh florals. Pistachio, raspberry and peach open the composition with a lively, fruity start.

The opening is both crunchy and juicy. Pistachio gives a slightly roasted, nutty character, raspberry adds a sharp brightness, and peach provides a succulent roundness. This is an inviting introduction to the scent.

At the heart, orange blossom and lily of the valley reveal a clean, white floral quality, with a hint of soapiness. Maltol and tonka bean bring a creamy, almost dessert-like texture, softening the floral edges.

The base is built on toffee, musk, vanilla and amber. The result is a warm, comforting trail that lingers, with the sweetness of toffee elegantly merging into the softness of musk. It feels intimate and reassuring.

White floral, woody, citrus, nutty, caramel, sweet, soapy and green accords are all present, making this a multifaceted fragrance. It can be worn throughout the year, from daytime errands to evening outings.

Early ratings give Urban Stories a 4 out of 5, suggesting a positive reception, though only a handful of reviews have been left so far. Yani Setiawati's creation once again showcases her ability to build evocative scent stories.

The youthful, laid-back aesthetic of Pepe Jeans London is echoed in this perfume, which references the energy of city streets. It's for women who want a scent with personality and presence.

Urban Stories is aimed at women from their twenties upwards who appreciate sweet scents with a woody, floral undertone. It works brilliantly as a daily signature, offering a warm and inviting aura.

Urban Stories strikes a fine balance between contemporary sweetness and the elegance of white flowers. A promising launch from Pepe Jeans London, this is a fragrance for the modern woman on the go.