Velours Pourpre by We Pink

Velours Pourpre by We Pink: A Velvety, Bolder Oriental Floral

We Pink launches Velours Pourpre in 2026, a new women's fragrance in the Oriental Floral family. Its name, French for 'purple velvet', points to a rich, plush scent with real presence.

The opening pairs cherry, liqueur and blackcurrant; the heart is orange blossom, almond and rose; the base rests on leather, patchouli and vanilla. Expect sweet fruit, a soft floral heart and a dark, slightly animalic drydown.

Velours Pourpre arrives as one of the more expressive additions to the We Pink range. While officially an Oriental Floral, it leans heavily on a candied cherry and boozy opening that immediately catches attention. The blackcurrant keeps it from being cloying, adding a sharp berry tang.

The heart makes the fragrance feel more sophisticated. Orange blossom brings a gentle white floral brightness, almond turns the texture creamy and powdery, and rose delivers a classic elegance. This section balances the exuberance of the top notes and sets up the leather base.

The base is where Velours Pourpre shows its true character. Leather gives a smooth, supple sensation with a faint animalic edge; patchouli adds earthy depth; vanilla wraps everything in a sweet, soft glow. It is a warm, enveloping finish that lasts long on the skin.

The fragrance currently has an average rating of 3.38 out of 5 across 21 reviews, which suggests it's not a safe crowd-pleaser. Instead, it's a statement perfume: some will adore the combination, others may find it too heavy or sweet.

We Pink has clearly aimed for a scent with personality. Velours Pourpre is not discreet, but that is precisely its appeal. It suits those who see perfume as an extension of their mood rather than merely an accessory.

This perfume is for lovers of sweet, fruity orientals with a leather base. It works best in autumn and winter, for evenings or cooler days, and for anyone who enjoys perfumes that are intense, tactile and impossible to ignore.

Velours Pourpre is a confident oriental floral with a boozy cherry heart and a plush leather-vanilla base. Its mixed ratings show it's polarising, so a skin test is essential before committing to a full bottle.