Emma Dick

Emma Dicks is the in-house perfumer of the world-renowned brand Lush. Known for her extensive experience in the industry and her unique path in perfumery, Dicks has honed her skills over more than two decades within the company. Her perfumes have enhanced many of the products that consumers have come to love, and she has played a key role in establishing the high-quality standard that Lush fragrances are known for today. Born and raised in the United Kingdom, Dicks began her journey at Lush when she was young, initially joining the company as a seasonal Christmas employee. Her role involved basic operations, including labelling containers and filling shampoo bottles. Her dedication and ability to learn quickly caught the attention of her superiors, which gave her an opportunity in the perfume composition department, where she created a quality control system for essential oils and absolutes. This move into the perfume composition department marked a turning point in her career. Emma was introduced to the intricate details of fragrance composition and the complexities of high-quality raw materials. Soon, she found herself looking deeper into the industry and discovering cases where suppliers had adulterated materials. As a result, she began working on direct sourcing from manufacturers, which led to stronger relationships with suppliers and a better understanding of the raw materials she used when creating fragrances. As she progressed through various roles within the company, including that of buyer of natural raw materials and senior management in manufacturing, Emma also achieved motherhood. It was at that point, given the impossibility of travelling as before, that she had the chance to explore her potential as a perfumer. Encouraged by Lush’s founder, she created her first perfume, which led to her current position as an in-house perfumer. Despite her considerable achievements, Dicks has never received formal training in perfumery. Her unique career in the world of fragrances has been characterised by learning on the job and experimentation. This hands-on approach to perfume creation has enabled her to develop an intuitive understanding of materials and a style that sets her apart in the industry. Among her notable creations is the Florence Collection (also known as the Renaissance Collection), which has received praise and recognition, cementing her as a key figure in the perfume industry. Emma Dicks continues to explore new frontiers in perfumery, creating fragrances that keep Lush’s commitment to quality, uniqueness, and creativity. Despite occasional attacks of imposter syndrome, her innovative spirit and tireless dedication to her craft make her an inspiration within the world of perfumery.