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Fashionably London by Zara

Men Women 2021

Brand
Zara
Perfumer
Jo Malone

Main accords

Description

Fashionably London by Zara is a fragrance from the men's and women's olfactive family. Launched in 2021, the nose behind this creation is Jo Malone. The top note is bergamot; the heart note is rose; the base note is musk.

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Quick summary

When to wear it (votes)

  • Winter 24%
  • Spring 30%
  • Summer 17%
  • Autumn 29%
  • Day 60%
  • Night 40%

Key notes

Community

1,902 votes

  • Positive 73%
  • Negative 14%
  • Neutral 13%
positive reviews 1.9 k community votes
LongevityModerate SillageModerate Best momentDay CharacterFeminine

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

Top 1 note
Heart 1 note
Base 1 note

The community speaks

Compare the results and tap an answer to add your vote.

In the collection

Leading answer I own it

6,136 votes

Season

Choose several

Leading answer Spring

2,399 votes

Time of day

Choose several

Leading answer Day

1,227 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Fashionably London

Main accord rosy Year 2021 Gender Men · Women Perfumer Jo Malone

Fashionably London by Zara is a fragrance from the men’s and women’s olfactive family. Launched in 2021, the nose behind this creation is Jo Malone. The top note is bergamot; the heart note is rose; the base note is musk.

Flowers

How it wears

Compare the results and tap an answer to add your vote.

Longevity

Leading answer Moderate

1,157 votes

Sillage

Leading answer Moderate

1,116 votes

Character

Leading answer Traditionally feminine

1,205 votes

Value perception

Leading answer Excellent value

1,138 votes

Most talked about

Notes and topics that come up most in 40 reviews.

Have you worn Fashionably London?

Tell us how it opens, how it settles on your skin, how long it lasts and when you wear it.

  1. Clauvos2007

    I absolutely loved it when I first tried it and wore it daily, but I put it away in the cupboard for months. Today I used it again and it sounded different: the first spray smells super masculine, like sandalwood, but once it dries on the skin, the roses come out in full force. I shook it and sprayed it again, and it became softer and more pleasant. What a pity because I adored it; I’ll try it again later.

    • Rose

  2. NormaCuevas

    It’s either a Delina Exclusif or a CDN Imperiale by Armaf but washed out. My Jo Malone went badly with this fragrance; besides being a clone, it has very poor performance. I see no point in buying it if you have the Armaf Imperiale, which lasts forever and is better quality at the same price.

    • Longevity
    • Price

  3. FlorPerfumito21

    It’s a brutal rose, sharp and woody, even if it doesn’t say so. Use it with great moderation; it’s almost aseptic, STRONG, extremely strong… I repeat, I can’t stand it. It smells of old roses; I don’t recommend it.

    • Rose

  4. It’s the signature of one of my closest friends at uni. It has a heavy trail; I don’t recommend it in enclosed spaces; once we went on a minibus and I couldn’t stand it; it’s very cloying. You could smell it from the back. It feels like a lady’s perfume, not for a young woman.

    • Sweet

  5. I can’t stand it; it’s too strong for me, sharp and brash, even though I’m a huge Jo Malone fan… And yes, it does resemble Delina.

  6. Noemigallardo

    It smells to me exactly like Molton Brown’s Delicious Rhubarb & Rose.

    • Rose

  7. Debs_Nam

    To clarify, I’m not a rose person and here they hit me with it. The bergamot opening is lovely, but the rose kills me. It’s very strong and lasts a ridiculous amount of time. I fear it will annoy people. It smells very feminine; the least unisex in the collection. Beyond my personal taste, I insist: it lasts a long time. Hours on skin and days on clothes.

    • Rose
    • Longevity
    • Bergamot

  8. La Clochard

    The first time I smelled it I liked it. Now it gives me stomach disgust. (Not because it smells bad, it’s that sometimes smells cause rejection for whatever reason). This happens sometimes and also the opposite. It has something that invades in an excessive and overwhelming way. Huge trail and longevity even after washing. PS: the other Zara perfumes marked as similar didn’t seem similar to this one when I tried them. If anything, Rose Petal Drops more than anything because the rose is very noticeable here (and I don’t like it either). And by the way, there is no similarity between the original bottles which were very nice and these round ones which say nothing.

    • Rose
    • Longevity

  9. A minimalist, elegant fragrance with a cosmopolitan air. The bergamot opening is fresh and sparkling, like clean city air. Then the rose emerges, soft and velvety, not cloying at all. The musk base leaves a silky finish, like freshly bathed skin with a floral touch. A delicate floral-musk that conveys neatness and effortless sophistication. Ideal for daily wear, the office, or discreet dates; its freshness makes it suitable for any season.

    • Rose
    • Musk
    • Fresh
    • Floral

  10. Velvet_martin

    Fashionably London from the Zara Olfactive collection, featuring Jo Malone. Go for something elegant and timeless. Bergamot comes through, citrusy and luminous without being brash. The heart is a sophisticated, modern rose—classic yet not dated. The musk base is creamy and long-lasting. The bottle is minimalist, but at 30ml the spray mechanism is too powerful and breaks the delicacy. In short: elegant, clean, and feminine, perfect for daytime or formal events. The structure is good, though that small atomiser is a drawback.

    • Rose
    • Longevity
    • Musk
    • Bergamot

  11. Suri 21

    Although they won’t say it, it smells like incense amidst intense yet fresh roses. Delicious. I’m not usually a fan of florals, but this blend of rose and incense feels like a dark, intense bouquet.

    • Rose
    • Fresh
    • Floral

  12. One of the best perfumes in Zara’s history. Elegant, feminine, fresh, and musky. It lasts for hours and projects well, making it a guaranteed compliment getter. On top of that, the price is reasonable (though it rose by £8 when the packaging changed, which isn’t an improvement over the previous one). Every time I wear it, I fall in love more. I hope they never discontinue it. I also have the body cream, hair spray, and hand cream, although not all are currently available.

    • Rose
    • Longevity
    • Sillage
    • Fresh

  13. julian241

    It reminds me of You or Someone Like You by ELDO in the dry-down. I like it.

  14. queca76

    On me, this fragrance lasts a long time. I can only smell it for a couple of hours, but my colleagues say they can tell I’ve been around, so I moderate my sprays. It’s a strong perfume, very heady for me; I like it very much but it can be overpowering, so I use it sparingly. If I finish it, I’ll try similar ones, but the quality-to-price ratio is excellent.

    • Longevity
    • Price

  15. Pablobar21

    Yes, it has an air of Delina Exclusif. It projects quite a bit, but like all Zara perfumes, it doesn’t last more than 2 or 3 hours. A pity.

    • Longevity
    • Sillage

  16. augustoandre

    The reason for this review is to say that the longevity is incredible; I’ve had it on my skin for 12 hours and it still smells (from a single spray). Although it’s listed as unisex, I think it’s more feminine, though certainly some men won’t have an issue with it. It’s a rose scent wrapped in citrus. If you like florals, especially rose, it’s a very good option for the price, quality, and duration.

    • Rose
    • Longevity
    • Floral
    • Price

  17. Kari Castro

    This perfume is absolutely exquisite. I went to Zara looking for a gift and, by chance, came across this. I applied it and couldn’t stop smelling it; it was so enveloping that I had to return to buy it. Instantly it reminded me of that unique feeling I have with Delina. I looked it up on Fragrantica and they say it’s similar, and yes, it definitely has a similar vibe. Although they’re not identical, they evoke similar sensations. Every time I apply it, it transports me back to that feeling. I love it!

  18. BeatrizBlackwood

    I wanted a dupe to ‘save’ my Delina, but it doesn’t resemble it in any way. It’s more of a Rose Gourmand under a different name, because the dry musk that characterises it is prominent.

    • Rose
    • Musk

  19. Fati7788

    Jo Malone shines with this identical dupe of Delina. It’s spectacular in every way with excellent longevity. If you’re looking for a Delina clone, this is the one to get from Zara.

    • Longevity

  20. Am I the only one who smells petrichor (wet road) with this fragrance? Nothing surprising given a city with ‘rain’ in its name. It lasts a long time, but it hasn’t quite convinced me; there’s something in the dry-down that reminds me of something unpleasant.

    • Longevity

  21. If you loved ‘Someday sometimes’ but can’t find it anymore, grab this while they’ve just restocked the full line. The only downside is it doesn’t last long on the skin; it sits very softly and needs reapplication. So, if you found the original version too strong, give this a try; you might prefer it now.

    • Longevity

  22. This perfume is delicious. It has a metallic note that doesn’t put me off; in fact, I’m drawn to it. The sillage is beautiful. It’s feminine and cool without being extravagant.

    • Sillage

  23. Mademoiselle

    I was obsessed with getting this perfume, checking the Zara website day after day for months. I dreamed of owning it based on good reviews, even in videos where they claimed it resembled Delina more than the original itself. The funny thing is I don’t know Delina, but I imagined Fashionably London would be my holy grail. Great disappointment: it’s not for me. It’s not a bad perfume, but it’s a sharp, dry rose that feels completely stuck. It strikes me as a scent between vintage talc or very potent candle roses. I tried pairing it with vanilla cream to add sweetness, but it didn’t work. I dislike it entirely; it gives me a headache and it’s not my style.

    • Rose
    • Sweet

  24. Pifranda

    I really like this fragrance but consider it too strong. It’s a super-powerful rose with a musky base that, in my humble opinion, lacks creaminess. The trick I’ve found is to apply body cream to my palm and then spray the perfume; that’s exactly how I like it. I don’t know if it’s crazy, but I get what I want.

    • Rose
    • Musky

  25. Ugh, what a let-down with this scent… There was no tester at my local Zara, so I trusted the good reviews about Fashionably London and bought it blindly. I respect tastes, but my nose only picks out some sharp roses I barely tolerate. It feels vintage, from another era, despite my love for florals. For me, it’s a resounding no. I don’t know if layering will fix it; I don’t think I could use it even as a room spray.

    • Rose
    • Floral

  26. vanilla-lover

    I must confess this fragrance is love/hate for me. The opening is a bit overwhelming, but the dry-down and performance are excellent; it has incredible projection for a Zara scent. I haven’t tried Delina, but I have tried similar ones, and I think this interpretation might be a hit: it’s very sexy, clean, and alluring. I received many compliments. I finished a bottle in no time and am planning to restock.

    • Sillage
    • Compliments

  27. I like it super hyper. Long-lasting and characterful, finally a fragrance that stands out! I’m saturated with sweet, sticky gourmands: I liked them, but now they’re overbearing and heavy. This musky rose is a song of joy and elegance. I bought two, just in case brand discontinuation madness leaves me high and dry.

    • Rose
    • Longevity
    • Musky
    • Sweet

  28. I went in absolutely thrilled to try it out, but it didn’t win me over. At first, it smells like soap 🤷♀️ and clearly doesn’t suit my skin. I didn’t detect any rose at all, to the point where I wondered if I’d grabbed the wrong tester. I wouldn’t buy it.

    • Rose