Fashionably London Elixir by Zara
Men Women 2025
Description
Fashionably London Elixir by Zara is a floral fragrance for men and women. This creation, launched in 2025, was created by Jo Malone. The top note is bergamot; the heart notes are rose and peony; the base note is musk.
Show moreQuick summary
The olfactory pyramid
A guide to the opening, heart and lasting trail of the fragrance.
The community speaks
Compare the results and tap an answer to add your vote.
In the collection
Leading answer I own it
986 votes
What do you think?
Leading answer Love it
307 votes
Season
Choose severalLeading answer Autumn
498 votes
Time of day
Choose severalLeading answer Night
259 votes
Each question has its own vote count. You can choose several seasons.
It may remind you of
Ranked by what the community voted.
More from Zara
Related editions
More from Jo Malone
How it wears
Compare the results and tap an answer to add your vote.
Longevity
Leading answer Long-lasting
230 votes
Sillage
Leading answer Strong
228 votes
Character
Leading answer Balanced
247 votes
Value perception
Leading answer Excellent value
218 votes
Most talked about
Notes and topics that come up most in 13 reviews.
Featured review The most detailed of the latest reviews.
Have you worn Fashionably London Elixir?
Tell us how it opens, how it settles on your skin, how long it lasts and when you wear it.
Sort by
Lyle
Fashionably London Elixir is potent. Although I use the other one, there are noticeable differences: here the wood, musk and rose notes are amplified. It has a powerful, direct and elegant body; it’s not cloying, but if you apply too much, it hits hard. I recommend a couple of sprays to get used to it. I wear it all day without reapplying and when I get home it’s still on my skin and clothes. Men also wear it and it projects differently, a little less dense but with lots of character. If you don’t like something so overwhelming, better avoid the Elixir version. It’s one of the best in the Jo Malone with Zara collection, unisex. The price is excellent; I’ve bought more expensive perfumes that have neither projection nor longevity. Ideal for someone creative, strong, who likes to look after their style without the hassle of seeking out niche fragrances.
Lyle
Fashionably London Elixir is potent. I’ve used the other one, but there are notable differences: here the wood, musk, and rose notes are amplified. It has a powerful, direct, and elegant body; it’s not cloying, but if you apply too much, it hits hard. I recommend two sprays to get used to the potency. I wear it all day without reapplying, and when I get home and shower, it still lingers on my skin and clothes. The men in my household use it too, and it smells different on them, a bit less dense but with plenty of character. If you don’t like something so overwhelming, perhaps avoid the Elixir version. From the Jo Malone collection, this is one of the best unisex scents. The price is brutal; I’ve bought more expensive perfumes that lack both projection and longevity. If I recommend it to someone creative, strong, who enjoys curating their style and doesn’t want the hassle of seeking niche fragrances, this perfume changes everything and makes you smell distinct.
Hgm28
It’s a blend of florals and musk that smells eternal, though not for daily wear. It opens with a very extravagant citrus note, surrounded by flowers where the rose at the centre blends naturally and elegantly with the musk. It projects strongly and lasts over 12 hours on the skin. Zara’s collaboration with Jo Malone is their best work yet; it smells similar to Marley’s Delina… because the quality and longevity are incredible! My only gripe is that it might be too intense for everyday use.
Hgm28
A lovely blend of florals and musk… it’s a classic that isn’t quite suitable for everyday wear. It opens with a citrus madness amongst the flowers, where the rose at the heart mixes with the musk in a natural and elegant way. It smells strong and lasts incredibly long, over 12 hours on the skin. The Zara collaboration with Jo Malone is its ace in the hole; it smells just like Marley’s Delina… the quality and performance are top! But perhaps that’s my only gripe…
Rookiescent
What a lovely scent! Obviously, if you enjoy roses in perfumes. I just discovered it; I applied it a couple of hours ago and it smells potent, like it was just applied. It has shifted from a citrusy rose at the start to a powdery, elegant rose. It’s unisex and smells perfect on men or women. Beautiful aroma!
Rookiescent
What a delicious scent! If you love roses, this is for you. I tried it a few hours ago and it’s intense, as if straight from the bottle. It evolves from a citrusy rose at the start to a powdery, elegant rose. It’s a perfect unisex fragrance, looking great on both men and women. Beautiful aroma!
Atheneo84
The woodiness is very noticeable; I barely detect the bergamot top note. It’s marked as unisex, but for me, it leans masculine; I prefer the regular version on women as it’s lighter.
Freezehold
It reminds me of Portrait of a Lady but slightly more masculine. It’s a somewhat dark rose with a fougère or elegant tint. In my opinion, it’s much more masculine than the one by Frederic Malle. The regular version is the same, just lighter, perhaps due to the peony or something more floral. It smells different, and I’m struck that it’s by Jo Malone, as other creations from their brand haven’t pleased me as much as this one.
misscece
I smell this perfume all over the UK; it is TOP 1 among the British. Perfumer Jo Malone is the perfumer, and I would say it smells like a niche perfume. Be warned, if you do not like perfumes with a rose scent because this is pure rose and bergamot. It is a dark, impactful rose, especially when it is cold as the air makes this perfume even more enchanting. Do you need to buy niche perfumes to smell good and have long-lasting power? My answer is NO, and this perfume is proof, with just 3 sprays it lasts all day, even days on clothes. 10/10. Bravo Zara.
Nessa_x
It caught me by surprise, but the longevity is brutal: over 12 hours on the skin and it lasts days on clothes. It projects well and smells of potent, sweet rose with a musky and spicy touch. If you like rose, you’ll love it, because that’s what stands out most. It smells much more expensive than it costs and the quality is top. I’d label it unisex, although it leans slightly towards the feminine.
Nessa_x
This perfume was a wonderful surprise. The longevity is excellent; it lasts over 12 hours on my skin and days on my clothes. It also projects quite well. I would describe it as a potent, sweet rose combined with that musk and something spicy/woody. That said, you must like rose as it is the most prominent note. It smells far more expensive than it actually is, and the quality is superb. I would say it is unisex, though it leans slightly towards the feminine side.
Lilmonroe
It smells of wood with something of rose, I see it as masculine, on a woman it is a NO.