Adriana Medina-Baez

Adriana Medina-Baez is a highly recognised perfumer who currently serves as Perfume Vice President at Givaudan, in its New Jersey office. After obtaining her Master's in Cosmetic Sciences, she attended the Givaudan Perfumery School in the year 2000 and, since then, has worked for this company headquartered in Switzerland. Throughout her career, Medina-Baez has consolidated her reputation as a highly qualified and innovative perfumer. She is recognised for her ability to create fragrances that establish an emotional connection with consumers and has emphasised the importance of building an olfactory DNA for brands that resonates with customers. In addition to her work as a perfumer, Medina-Baez is also a highly sought-after speaker and has shared her knowledge about the fragrance industry at events such as CEW's Beauty Insider Series. Her experience and expertise have made her a valuable asset to Givaudan, helping the company maintain its position as a leader in the fragrance industry. Medina-Baez's dedication to quality and innovation has earned her the respect and admiration of her colleagues in the fragrance industry. She continues to inspire and influence others in her field, making her one of the most important figures in modern perfumery.