BCBG Max Azria by Max Azria

Strawberry lollipop! Upon spraying, it feels fresh and clean, reminding me a bit of aquatic notes, then cherry appears, followed by strawberry which takes the lead, leaving cherry in the background. It develops to become increasingly sweet and soft, basically smelling like strawberry popsicles. At no point do I feel it is powdery, woody, or floral. It is a very relaxed, linear, light, fresh, sweet, feminine… nothing complicated. I find it very youthful and suitable for daily wear, school, going to the park, or whenever you want to use something soft, non-invasive, and simple, yet flirty and nostalgic. It works very well in cold and fresh climates, quite spring-like, and for early summer. Its trail is soft to moderate with somewhat weak longevity. After 2 to 3 hours it weakens and then sits on the skin. Honestly, quite weak for an EAU DE PARFUM. Its presentation is a beauty (that was the reason for the purchase… 😁); that pink colour suits it perfectly. The bottle looks very lovely, apparently the cap has a nice flower.

This perfume, on my skin, smells of strawberries, jasmine, sandalwood, and musk… It reminds me of the scent of those strawberry or cherry popsicles that have chewing gum inside. It is a soft, pleasant smell if you like sweet things, but in my opinion, it is too similar to other fruity floral fragrances, such as Oh Lola by Marc Jacobs or Hippie Chic by True Religion. Furthermore, Avon launched a new splash (not yet on Fragrantica) called Candy, which comes in three scents, and one, the cherry mousse, smells remarkably similar to this BCBG on me, so personally I would not buy it, but I would recommend it to someone who does not want to ‘break their head’ searching for a gift for a young girl, as it is generally a pleasant perfume.

In my purchase today, among the samples they gifted me, this one was included. The use of strawberries reminded me of some Victoria Secret ones, I think the Strawberry & Champagne (or was it Pure Seduction, which also has strawberry?). The cherry reinforces that typical sweet red fruity vibe of strawberries. It is a youthful fragrance, for girls under 30. It is not bad (for some reason, it brings me nice and nostalgic memories of my post-adolescent stage, from 16 to 21 years old).

Smells like a berry smoothie: fresh and sweet, but very generic. It lasts a mere breath and projects nothing. Bath & Body Works mists perform better. I would not recommend it.

I agree with azuriiita; moreover, my sister said the same thing: ‘What a synthetic smell!’. To me, it seemed ‘average’, sweet, and youthful.

Totally fruity on my skin, smells delicious and of very good quality. I do not feel any synthetics at all.

Innocent and youthful. Not the best, but definitely not the worst. Good for everyday wear.