Perfumer
Aurélien Guichard
Aurelien Guichard, senior perfumer at Takasago, was born and grew up in Grasse, the heart of the fragrance industry. Growing up in a family business specialising in the cultivation of roses and jasmine for the leading perfumers, he developed a passion for perfumery at an early age. Following in the footsteps of his father, who was also a perfumer, Aurelien trained at the prestigious Givaudan School of Perfumery.
After graduating, Aurelien began his career at Givaudan and worked with a variety of companies such as Bond no. 9, Davidoff, Robert Piguet and the niche favourite Ego Facto. His experience and knowledge of perfumery have made him an influential figure in the industry, and his creations have become known and loved around the world.
Aurelien sees perfumery as a way of life and believes that the qualities of a good perfumer include a sharp sense of observation, sensitivity towards others, and generosity. His inspiration comes from the people he meets; he makes a point of listening to their stories and experiences. He believes that each of his creations reflects respect for, and the oral transmission of, the family know-how passed down through seven generations of perfumers.
Recently, Aurelien has taken charge of the family business cultivating roses in Grasse, continuing the family legacy and the commitment to the fragrance industry. He has also created several fragrances for Maison JUS, including Coffeeze, Ambraser and Ultrahot. Aurelien Guichard’s contribution to the world of perfumery is a testament to his family’s heritage, dedication and passion for creating fragrances that capture the essence of life.
In 2019, Aurelien presented his own line of perfumes Matiere Premiere.
