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Pure Poison by Dior

Women 2004

Brand
Dior
Perfumer
Carlos Benaïm
Perfumer
Olivier Polge

Description

Pure Poison by Dior is a floral fragrance for women. Launched in 2004, this composition was created by Carlos Benaïm, Dominique Ropion and Olivier Polge. The top notes unfold with jasmine, orange, bergamot and Sicilian mandarin; the heart reveals gardenia and orange blossom; while the base notes settle on sandalwood, white amber, cedar and white musk.

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Quick summary

When to wear it (votes)

  • Winter 29%
  • Spring 29%
  • Summer 16%
  • Autumn 26%
  • Day 52%
  • Night 48%

Key notes

Community

17,139 votes

  • Positive 79%
  • Negative 16%
  • Neutral 5.3%
positive reviews 17 k community votes
LongevityLong-lasting SillageModerate Best momentDay CharacterFeminine

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

Compare the results and tap an answer to add your vote.

In the collection

Leading answer I own it

41,232 votes

Season

Choose several

Leading answer Spring

14,058 votes

Time of day

Choose several

Leading answer Day

8,668 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Pure Poison

Main accord white-floral Year 2004 Gender Women Perfumer Carlos Benaïm · Dominique Ropion · Olivier Polge

Pure Poison by Dior is a floral fragrance for women. Launched in 2004, this composition was created by Carlos Benaïm, Dominique Ropion and Olivier Polge. The top notes unfold with jasmine, orange, bergamot and Sicilian mandarin; the heart reveals gardenia and orange blossom; while the base notes settle on sandalwood, white amber, cedar and white musk.

White flowers Woods and mosses

How it wears

Compare the results and tap an answer to add your vote.

Longevity

Leading answer Long-lasting

5,294 votes

Sillage

Leading answer Moderate

5,608 votes

Character

Leading answer Traditionally feminine

2,914 votes

Value perception

Leading answer Fair price

2,557 votes

Most talked about

Notes and topics that come up most in 40 reviews.

Have you worn Pure Poison?

Tell us how it opens, how it settles on your skin, how long it lasts and when you wear it.

  1. Angeles_vy

    Pure Poison: before buying, I checked the notes and reviews. In Argentina, 100ml costs 276,000 pesos (approx. $196) in November 2025, so you need to be sure it’s worth it. I tried it at a local perfumerie; the saleswoman applied it generously to my arms. It is absolutely delicious and I loved it on my skin, with jasmine dominating until the end. It projected about half a metre for the first hour, then faded. After three hours, it was skin scent. That’s why I decided not to buy it: I need something that lasts longer.

    • Longevity
    • Jasmine

  2. Woman in Love

    Feminine and exquisite, a white floral scent that is pure tenderness. Soft and delicate, the kind that embraces you without making a sound.

    • White-floral

  3. catalin96

    I first smelled it at eight years old; I used to steal it from my aunt just to open the cap and enjoy that hypnotic scent. Years later, at university, my mum gave it to me and it became my diary. I now use it on special occasions and it transports me back to those memories. It smells of elegance, power, and femininity, of a determined woman who knows what she wants. It makes me feel strong, secure, and sensual. I have a sensitive nose and curiously, I haven’t smelled it on many people, which I love. I think it’s for mature women, but I don’t mind: I feel like superwoman. Hopefully, it never becomes a social media hype; it’s a hidden gem I want to keep for myself.

  4. Delicious… I used it at 15 because my mum had it; perhaps it wasn’t the most suitable for my age, but I adored it. It’s such a delicious scent that it gave me security and presence; my belongings would always carry that aroma. It wasn’t heavy and once it dried, ufff, it was a rich bouquet. I received plenty of compliments, even though they were from my friends. It’s ideal for almost everything, neither too formal nor too fresh. It’s indescribable. For sure, I would repeat it without a doubt.

    • Fresh
    • Compliments

  5. juliaguilera

    Oh, it’s very delicious but I don’t feel it suits my age JSJDKJDK

  6. Ailin797

    For spring and summer, lovely but it doesn’t last long. It’s special; it reminds me of my final school years and the start of university. I bought it at a pharmacy for Christmas with the little red box; I hated it because it overwhelmed my senses. It brings back memories of when I was young and went shopping with my mum. I bought a small bottle again for the memory; it makes me happy to smell it and carry those years with me, almost 20. How lovely! A gem I’ll use a lot in the summer.

    • Longevity
    • Spring
    • Summer

  7. Vampyrella

    The first time I smelled it, it felt strong and cloying, but as the hours passed, it started to smell delicious 😋 and lasted on my skin until the next day. I didn’t buy it because I feel it’s more for an older woman.

    • Longevity
    • Sweet

  8. Laura Guerra

    White floral at its finest, for mature women with elegance. With just a few sprays, it is more than enough to last all day.

    • Longevity
    • White-floral

  9. vanilla-lover

    This perfume made me reconsider whether I truly disliked florals. I finished a bottle in months and had to restrain myself from using it daily. How was it possible to be perfect for everything: work, study, outings, dates? And the compliments… I always thought sweet scents were more attractive, but with this one, I saw the power and sensuality of florals. After using Pure Poison, I tried others of the same type and had wonderful experiences. Conclusion: you must try fragrances from different families to see how they behave on the skin. For me, it’s a resounding yes, an excellent fragrance. I would repeat it without a doubt.

    • Sweet
    • Compliments

  10. cuarentaydos

    I liked it more than Hypnotic Poison and feel it has better longevity and sillage; Hypnotic feels very close to the skin. It smells fresh, sweet, clean, and youthful. Ideal for spring.

    • Longevity
    • Fresh
    • Sweet
    • Sillage

  11. Bastet84

    I bought this almost blindly and it has completely won me over. One day in a perfumery, I put on Pure Poison at random, without any real intention. When I left, among the five scents on my arm, I thought: ‘Ugh, that smells amazing, could it be this one?’. A few months later, while reading reviews, I decided to get it to check it out for myself. Today I tried it and I was blown away: it’s a wonder, a creamy, clean, and elegant powerhouse. You can tell the quality; it’s straight into my favourites 🥳😍

  12. LorenS

    Blind buy and it gave me a shock: VERY STRONG. It feels enveloping and creamy, yes, with white florals, but nothing fresh or clean. I don’t think I’ll use it; it’s more of a winter scent for me. This perfume really puts me off.

    • Fresh
    • White-floral
    • Winter

  13. saramurvi

    Pure Poison is a dream. It’s like slapping a floral balm onto your skin after a shower. Clean, creamy, delicate, feminine, velvety, with that sweet floral touch yet fresh and polished. I find it impressive, super sexy and beautiful. It has become one of my favourites. It’s a second-skin effect. Its longevity and sillage aren’t the best; it’s quite intimate, but for me, it’s worth it 100%. In summer, the body craves something like this. It’s unique. My boyfriend loves it too. Scent: 10/10 Longevity: 7/10 Sillage: 6/10

    • Longevity
    • Fresh
    • Sweet
    • Sillage

  14. Perfumadict

    Soapy and floral. Very delicate, fine, neat and persistent. The amber and woods are not the protagonists. At times it smells like a moisturising cream to me. I’d rate it a 10 for versatility, although I would use it for special occasions like weddings or formal events. A great creation, a modern classic.

  15. CatVainilla

    I feel very identified with the essence and the bottle image: angelic innocence but underneath a poison with character; it doesn’t look harmful but it makes an impact and its scent is unusual, keeping the DNA of the original Poison. I like it because it’s not what’s in fashion now; it’s authentic, airy, timeless, mysterious, has personality without being overly sweet, cheap or watery floral. It’s a small ‘silent revolution’; for me this perfume is a true ode to freedom, not the one they want to impose and sell in current marketing. It’s a magic potion; in this case, the perfume chooses you. Abstain if you are vulgar and simple-minded. It’s clean and elegant; I see it for a sophisticated, independent and mature-thinking woman who sweeps everything in her path discreetly. It’s a fragrance that could fit the ‘old money’ or ‘quiet luxury’ label. I imagine a woman dressed in a blazer, a white shirt and pin-tail trousers in neutral tones. Every time I inhale the perfume, I feel good; at the same time it’s warm and soapy, like a mother’s embrace. The opening is citrusy, over time the jasmine and sandalwood settle in; it has good sillage, I can smell myself all day so I apply a little in strategic points; you don’t notice it but the people around you do. I’m crossing my fingers that they don’t discontinue it and allow us to choose to feel (smell) truly free.

    • Jasmine
    • Sweet
    • Sillage
    • Price

  16. @marpe77 I met Acqua di Parma because in the 80s it was the cheap substitute for Don Algodón, and neither of them reminds me of Pure Poison, which proves that olfactory memory is very capricious. If someone likes Pure Poison and can’t or doesn’t want to pay the Dior price, I’d suggest trying Primavera de Aire de Seville. Cheers!

    • Price

  17. I love this perfume. It’s one of my favourites and I would buy it again. The first time I tried it, it didn’t dazzle me, but once on the skin it lasted many hours. I bought it because it seemed ‘suitable for any occasion’, one of those perfumes you could buy blindly because it’s so versatile. It smells fresh, clean, hyper-feminine. When I started using it, I fell in love. It lasts a long time on the skin, more than 9 hours on me, and has great sillage; I always receive good comments when I wear it. I read in other comments that it’s a ‘grandma perfume’, I don’t feel that way. But I do identify with a comment saying ‘it’s like a white shirt’, which always looks good, it’s neat and formal. While it’s not a very complex fragrance, it’s not overly mass-produced and I like that.

    • Longevity
    • Fresh
    • Sillage

  18. Damiana

    A balanced floral perfume, nothing shouty or cheap-smelling; it feels like a fine, neat scent, perfect for a late afternoon meal out on a spring day. It evokes great versatility, serves for any occasion and doesn’t disappoint me at all.

    • Price
    • Spring

  19. I don’t understand why Fragantica doesn’t have another profile for this perfume, as the photo shown here is of the reformulated version, which is quite different from the original fragrance with the white cap, which I reviewed a long time ago. Although they are similar, one is almost a flanker of the other; I don’t understand how Dior Addict and others have several profiles according to their reformulations and this one doesn’t, it’s like saying Miss Dior 2012 and 2017 are the same 🙄

    • Reformulation

  20. GabyG_

    It is a super balanced white floral. It begins with a citrus touch, mainly bergamot, which fades quickly to reveal those creamy, clean flowers; if you like jasmine and gardenia, those are the notes that stand out most. It’s not in fashion these days (everyone uses neroli or sweet scents), but it doesn’t feel old-fashioned. It’s nearly 20 years old and wears like a white shirt: never goes out of style. I find it sensual, but on the side of being neat and feminine, not daring. It’s not fresh, more creamy and dense, very versatile, though I think it suits women over 25 better. When it dries down, it smells like a lovely musk. The projection is moderate and lasts about 4 or 5 hours on my skin. It’s not unique, but among white florals, it is one of the best I’ve tried.

    • Longevity
    • Jasmine
    • Fresh
    • Sweet

  21. estefipb

    IT IS NOT WHAT I EXPECTED. I heard many men say they like it in a woman, but I find it re meh. It is rich, but super calm, nothing special. The jasmines sound very generic to me. Even once it has settled, it feels super soft, and I usually prefer perfumes that are more potent and leave a good trail. I don’t know, I like it but I expected a bomb based on the comments and the name, or rather, pure literal poison, but it doesn’t give me much poison. It seems like a calm, super lovely and floral perfume, but that’s all. At the same time, it is a lovely floral with good consistency thanks to the base notes. It’s not super fresh, it has body, but well, it doesn’t kill me.

    • Jasmine
    • Fresh

  22. Mundolores

    I bought this fragrance blindly, guided by the notes, expecting something fresh and subtle. It turns out to be the exact opposite. The jasmine and gardenia cancel out any freshness from the citrus and orange blossom, creating a dense perfume with a lot of body at first and when drying down. Once settled, it smells a bit soapy and then evolves into a very subtle sweetness. Due to its density, I see it better for autumn, winter, and the first weeks of spring. I use it for special occasions because, due to its density, it could get tiring or overwhelming, so although it is lovely, I use it with moderation. Good trail and longevity, at least 8 hours on the skin.

    • Longevity
    • Jasmine
    • Fresh
    • Sweet

  23. IsabelFer

    It is one of those perfumes that I should like more because of the good reviews, but you know it will never be your favourite. It smells clean and refined, safe, but it reminds me of the typical perfect mother who smells great, has a good job, and an ideal home. It also brings to mind the perfect primary school teacher (the one everyone had) that you wanted to emulate at all costs. A bit boring, although you know she won’t fail and won’t annoy anyone.

  24. DaviniaTolkien

    I confess I bought this perfume blindly (like 90% of my collection) and had an unpleasant surprise. At first, I didn’t like it at all; it seemed excessively citrusy and the gardenia was too noticeable; to my nose, the gardenia ‘cheapens’ perfumes. However, now that it is hot in my city and I used it at 22 degrees, I feared it would evaporate quickly. But after keeping it in a drawer for almost a year, after about 5 hours it is still there. It is a scent I now appreciate more and am grateful I didn’t sell it (like I did with the poor Poison, which I regretted). It is a PERFECT floral for warm climates; it is not elegant, but neither is it totally casual; I think it is totally suitable for any occasion: PERFECT AND VERSATILE for spring-summer. ULTRA FEMININE. It doesn’t smell soapy to me, since the gardenia and jasmine create a unique floral. I don’t love Pure Poison, but I do like it and I am making peace with it.

    • Longevity
    • Jasmine
    • Spring
    • Gardenia

  25. Cosmicgirl

    How handsome, it smells like a fine soap: not the super kind, but talcum-jasmine, silky, style Chanel N5 but more modern and less literal. It is a clean and fresh floral with a soft and enjoyable vanilla. The only thing that didn’t close for me is that it lacks personality, just like it happened with Daisy Dream by Mark Jacobs; if you know it, you understand. It is lovely, like the jasmines, with incredible quality and that classic softness of Dior talcum powders. Regarding sensuality, I think it is cleanliness in a woman, I don’t know if more; it has very little mischief, I see it more for daily wear or work. But Delí Delí is worth it, it is the supreme clean scent (not shower-clean, not wet, but clean). In the residual dry-down I smelled Omo detergent, haha, it reminds you of everything clean, and in the end it leaves a slightly sharp and ‘masculine’ musk that contrasts with the delicate, silky, and feminine beginning. The soapiness remains and is addictive for me.

    • Jasmine
    • Fresh

  26. Andrea perfumona

    I didn’t like it, I felt it was a heavy and sharp floral. It’s not that it’s bad, but it just doesn’t suit me.

  27. Jaazirainbow

    I adore this perfume because I feel it suits me very well: my name is Jasmine and as soon as I put it on, what stands out most is that flower, haha. After a while the jasmine is barely noticeable and it adopts a scent of clean, light flowers. Its longevity is excellent and its trail is VERY STRONG, be careful with that; the first time I used it I put a little too much while staying at home and about 6 hours later the trail was still intact to the point that it gave me nausea. It is very strong, so do not overdo the amount when applying it. I feel it suits both young and adult women very well, and although it fits any occasion, it looks better during the day.

    • Longevity
    • Jasmine

  28. Perfumesjuveniles

    I smelled it for the first time in Sephora today and my goodness, what a delight. It is perfect, I don’t see anything negative; I tried many and both this and Prada La Femme are the only ones that have captivated me, it is spectacular. The opening is citrusy and when it dries down it leaves a rich and exquisite Gardenia. The only drawback is the price; if you know any equivalent house that makes this perfume, please put it here, it would help many of us.

    • Price
    • Gardenia

  29. It is a fairly clean and lovely scent, it has a slight hint of nail polish, but it would be the most expensive and refined one that exists, haha. It is clean and neat, nothing more, good longevity but on my skin the trail is soft, it is not a perfume to stand out, but it is a lovely scent… It is not my style and I would not buy it again.

    • Longevity
    • Price