Ginza by Shiseido
Women 2021
Main accords
Description
Shiseido Ginza is a fruity floral fragrance for women. Launched in 2021, this composition was created by Karine Dubreuil-Sereni and Maïa Lernout. The top notes reveal a vibrant pomegranate accompanied by pink pepper; the floral heart unfolds with orchid, freesia, magnolia and jasmine; while the base notes settle on patchouli, hinoki cypress and sandalwood.
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When to wear it (votes)
- Winter 13%
- Spring 40%
- Summer 24%
- Autumn 23%
- Day 72%
- Night 28%
Key notes
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Top
Pomegranate
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Heart
orchid
-
Base
patchouli
Community
1,955 votes
- Positive 68%
- Negative 13%
- Neutral 19%
The olfactory pyramid
A guide to the opening, heart and lasting trail of the fragrance.
The community speaks
Compare the results and tap an answer to add your vote.
In the collection
Leading answer I own it
5,087 votes
What do you think?
Leading answer Like it
1,955 votes
Season
Choose severalLeading answer Spring
2,001 votes
Time of day
Choose severalLeading answer Day
975 votes
Each question has its own vote count. You can choose several seasons.
Fragrance profile
About Ginza
Shiseido Ginza is a fruity floral fragrance for women. Launched in 2021, this composition was created by Karine Dubreuil-Sereni and Maïa Lernout. The top notes reveal a vibrant pomegranate accompanied by pink pepper; the floral heart unfolds with orchid, freesia, magnolia and jasmine; while the base notes settle on patchouli, hinoki cypress and sandalwood.
Fruits, vegetables and nuts Spices Flowers White flowers Woods and mosses
It may remind you of
Ranked by what the community voted.
More from Shiseido
Related editions
More from Karine Dubreuil-Sereni
How it wears
Compare the results and tap an answer to add your vote.
Longevity
Leading answer Moderate
959 votes
Sillage
Leading answer Moderate
922 votes
Character
Leading answer Traditionally feminine
1,005 votes
Value perception
Leading answer Fair price
840 votes
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Community reviews
29 reviews
Share what you noticed: opening, drydown, sillage and the moments when it works for you.
It smells like Mon Paris at first, then it fades, but every time I wear it, I get compliments and don’t realise how well it suits me.
It is simply perfect: discreet yet long-lasting, fruity and sweet without being cloying. When I don’t know what to wear, I always think of Ginza.
It is a lovely woody fruity floral that brings back childhood memories and a Barbie doll cream. On my skin, it smells like fruity shampoo, which sometimes surprises me. I could wear it without fear, but it is not my daily fragrance. The opening reminds me of Eden Sparkling Lychee 39, but in Ginza the fruity notes last all the time, whereas on my skin the Kayali version becomes more masculine. I regretted the purchase because that sweet fruity note soon became overwhelming; I will not repeat it.
I am thinking of buying a bottle. It is very floral with that little touch of sweet pomegranate, very feminine, with good longevity and projection. On clothes, it does not smell until you wash them.
I thought a lot about buying it because I had a sample that did not quite convince me… life’s coincidences, they gave it to me, I kept it without appreciating it and forgot about it. This summer, looking for a perfume for lunch, I tried it after a shower and the miracle happened. I was surprised: it leaves no strong trail, it is pleasant, fresh, fruity and not intense. I can smell the pomegranate and magnolia, and as it dries, the sandalwood starts to show. The trail lasts at most an hour or two, but as with other perfumes, you reapply and you are done. For me, it is a daily perfume, not for dinners, yes for work, family gatherings or eating outdoors. I am not something I would buy; I liken it a lot to Mon by Guerlain, although I notice this one is a bit sweeter. It is a youthful perfume, it gives me that feeling. Ginza is an icon for many collectors, but for colour lovers, I have it, I will use it, but I will not buy it.
I have a decant and the first day I wore it, people complimented me. It seems to me the perfect summer perfume, it lasts quite a while, it is very fruity at first and refreshing. I see it as very feminine. When I finish my other summer perfumes, I will buy this one. A real treat.
Okay. Here, despite a certain obviousness, there is a strange hint, a pleasant discord, a clean kitsch and a carriage ride at full speed through phases that I hate and desire equally; well, hate is perhaps a strong word, let’s lower it to ‘bore’, but not really. Oh, I don’t know what is here, Ginza, but you have me a bit intrigued. This smells so much like a mother in a four-wheel drive and pompous who sells organza blouses in a pop-up on Calle Goya, as it does to a gallery owner dressed in neutral tones with poplin oversized shirts. There is nothing Japanese, but there is a delicate fruity note that turns into woods soaked in talcum soap, light, comfy, luminous and distant woods. I like it more now. There are animalic hints, paper, Hermès, pencil shavings after emptying; a deceptive fruity floral with a little twist. Sometimes thick notes emerge, like sweet cream, rich and incomprehensible. Much noise and few nuts or vice versa, I don’t know what is happening here. Distinguished. With a slow, clean, classic but no, death with elusive citrus and powdery accents… and yes, here it comes. The same thing that happens to Lagune: a Cheap and Chic Moschino flare, that mythical, unique, perfect scent, packaged in the 90s in a shiny black and red scratch, gleaming like the bonnet of a cartoon car. But where Cheap is cool auntie, Ginza is not so cool auntie. This lady is more serious, a bit stiff in character and does not share many secrets, but without a doubt she will make better gifts for you.
Well, here’s something peculiar: a pleasant discordance and a flawless kitsch; it’s like a fast carriage ride through things I hate and love equally. Well, ‘hate’ is too strong, better ‘bore’, but not quite. Oh, I don’t know what’s going on here, Ginza, but you’ve got me intrigued. This smells as much of a mother in a four-wheel-drive and a pompous saleswoman selling organza blouses at a Goya Street pop-up as it does of a gallery owner dressed in neutrals with oversized poplin shirts. There’s nothing Japanese, but there is a delicate fruity note swirling with soap-soaked woods, light, wrinkled, posh, luminous, and distant woods. I like it more. There are animalic trails, paper notes, Hermès vibes, and pencil-sharp edges; a deceptive fruity floral with a little twist. Sometimes thick notes emerge, like sweet cream, rich and incomprehensible. Much noise and few nuts, or vice versa, I don’t know what’s happening. Distinguished. With a slow, clean, classic death, but no, with elusive citrus and powdery accents… and yes, here it comes. Just like Lagune: a Cheap and Chic Moschino burst, that mythical, unique, perfect scent, bottled in the 90s in shiny black and red like the bonnet of a cartoon car. But where Cheap is cool auntie, Ginza is not so cool auntie. This lady is more serious, a bit stiff, and doesn’t share secrets, but she’ll surely make better gifts.
I have a love/hate relationship with this perfume. I bought it blindly reading the description and at first it was a fiasco… I did not like its opening at all, it seemed very strong, but as it dried I started to appreciate its notes and it began to catch my eye, but its fixation and trail (do not kill me) seemed excessive, I got dizzy, so I left it for a while and gave it another opportunity applying it more indirectly. Nothing… it never quite pleases me 100%, something displeases me and it seems strong, but, and here goes my love/hate, every time I wear it I receive many compliments. But well, in the end, although others like it, it is a scent that for some reason does not quite identify with me, so I think when I finish it will be the end of my era with Ginza.
It is a highly versatile perfume. Perfect balance between fruity and floral for spring. I see it for interviews, outdoor events, work or the gym… It is not a common scent but it is a perfect all-rounder. It has a delicate smell but it is persistent and powerful. Well made. Fresh little pomegranate with flowers and soapy. Very nice.
It is a beautiful scent, I see it as very feminine. Sweet but fresh at the same time, as if you had just had a shower, super nice for spring and summer. It is not a perfume bomb and I do not look for that either, it is lovely if you like fruity florals. I recommend trying before buying.
On clothes it smells like fruity chowli with a certain charm, though it’s not exactly my style. It has a youthful touch and is quite noticeable on fabric.
It’s a very refined scent that attracts attention gently, delicate and subtle. I think it shines more in warm settings. It gives me that feeling of being wrapped in a persistent note, perhaps the freesia, which is sweet and acidic without being strident.
It brightens my day and conveys harmony. The best part is that every time I wear it, both men and women ask me what perfume I’m wearing.
I like it a lot, especially the dry down: it starts fresh and then evolves into soft flowers and gentle wood, which I adore. It’s not intrusive; you breathe it in yourself. I see it as ideal for work or a terrace café. It’s not my absolute favourite, but I’d buy it to enjoy it. It doesn’t trail, so no one will catcall you, but you’ll tell yourself it’s lovely.
On my skin, at first it smells like pomegranate juice and a bit of freesia, with a strong projection. As it dries, it becomes more woody and soft; the pomegranate fades and the orchidee with cypress and patchouli stands out to add depth. I didn’t notice the magnolia. The longevity and projection are good, though not excellent. I find it pleasant, youthful and feminine, perfect for summer and late spring. Pleasant: 6/10 Interesting: 6/10 Versatile: 7/10 Original: 6/10
I adore it for spring and summer. I live in northern Spain and it feels fresh and elegant at the same time. Suitable for any occasion, I’d buy it again.
It smells very good; I like that clean scent. It smells to me like a Neutrex spray with active oxygen for removing stains from clothes.
I’ve been looking for a replacement for my daily wear, the In Black for Her by Massimo Dutti, and I think this one has what it takes. They’re not identical, but they have what I’m looking for: something soft, fresh and pleasant for work. It’s not a powerful bomb or too sweet, and it has a well-balanced note combination that doesn’t smell artificial, unlike Mon Paris EDP, which leaves a more artificial trail on my skin.
I’ve been looking for a substitute for my daily, the In Black for her by Massimo Dutti, and I think this one has a good chance. They’re not the same, but they have what I’m looking for: soft, fresh and pleasant for work. It’s not a powerful bomb or overly sweet; it has a well-made combination of notes and no artificial smell, something that does happen with Mon Paris EDP, which on my skin smells more synthetic.
The opening of pomegranate and pink pepper is rich and juicy, with a nice balance between sweet and acidic. I’d also say it has pear. After five minutes, the floral notes appear without losing the fruity aspect. On my skin it smells like white flowers, although I only notice the jasmine. As it dries, a light patchouli becomes noticeable without being earthy, alongside creamy sandalwood and the balsamic aspects of cedar. It has moderate trail and lasts 4-5 hours. It’s a simple, pretty and relaxing perfume, something zen, but it feels a bit unstimulating and slightly boring. Also, it doesn’t have fantastic performance. Scent 6.5/10 Longevity 4.5/10 Trail 5.5/10 Value for money 4.5/10 Versatility 7/10 Packaging 6/10 Would I buy it again? No, I didn’t buy it.
I love the opening with that fresh sweetness of pomegranate, but as it dries I can’t help thinking I’ve heard that scent before… it smells just like the leaflets from the 90s, those with little drawings and envelopes that smelled phenomenal. I love reminiscing about past times, but I don’t think I want to keep smelling like that.
It’s a super youthful scent, perfect for gifting to a young girl.
It’s a very youthful scent. I’d see it as perfect for a teenager.
A beautiful and feminine fragrance. At first it seems like just another fruit, but soon you realise it has something unique. The pomegranate opens with sweetness, then the flowers unfold in a symphony. On my skin, the jasmine stands out; mixed with patchouli, it creates something sensual and feminine. It’s not for night, but for everyday wear. On cloudy, humid days it works wonderfully, leaving a trail on clothes that blends beautifully with stronger scents later in the evening.
Love at first sniff, what a gorgeous fragrance. At first it’s a bomb of fruit and flowers that lasts strongly for an hour, then it settles down and continues with delicate flowers and patchouli. It reminds me so much of Miss Dior Cherie from 2005; I don’t know why, but the moment I smelled it, it came to mind.
I’m delighted it’s not just another novelty, but reliable notes with plenty of pear and bergamot. It has more character than other brands’ new releases and, besides being pretty, it has something special. Perhaps it’s the pink pepper and pomegranate, but to me it has honey-like echoes. Très jolie.
A new discovery; I tried it on a sample and on my skin it’s something else entirely. It’s versatile, ideal for all year round. The patchouli is discreet but perceptible, and the orchid becomes very prominent. I love it; it lasts over six hours with a projection of about two hours, depending on the day. Very well made and it’s worth every euro. Everyone will like it.
I perceive it as a delicate floral. It doesn’t carry as much patchouli as the description states, just enough to add freshness without being overpowering, while the pomegranate gives it a soft, sweet touch. It’s a rich and versatile aroma that projects well and has medium longevity. Perfect for spring.