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Turathi Electric by Afnan

Men Women 2025

Brand
Afnan
Perfumer
Imran Fazlani

Description

Turathi Electric by Afnan is a fruity floral fragrance for men and women. This creation, launched in 2025, is a new addition to the brand's catalogue. The nose behind this composition is Imran Fazlani. The top notes unfold a vibrant freshness with pear, mandarin, pink grapefruit and bergamot; the heart reveals a floral and woody harmony with orange blossom, apple…

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Quick summary

When to wear it (votes)

  • Winter 5.4%
  • Spring 37%
  • Summer 42%
  • Autumn 15%
  • Day 75%
  • Night 25%

Key notes

Community

1,065 votes

  • Positive 78%
  • Negative 11%
  • Neutral 11%
positive reviews 1.1 k community votes
LongevityModerate SillageModerate Best momentSummer CharacterUnisex

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

Compare the results and tap an answer to add your vote.

In the collection

Leading answer I want it

5,378 votes

Season

Choose several

Leading answer Summer

1,641 votes

Time of day

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Leading answer Day

846 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Turathi Electric

Main accord citrus Year 2025 Gender Men · Women Perfumer Imran Fazlani

Turathi Electric by Afnan is a fruity floral fragrance for men and women. This creation, launched in 2025, is a new addition to the brand’s catalogue. The nose behind this composition is Imran Fazlani. The top notes unfold a vibrant freshness with pear, mandarin, pink grapefruit and bergamot; the heart reveals a floral and woody harmony with orange blossom, apple and cedar; while the base notes land in sensual warmth thanks to musk, amber and vanilla.

Fruits, vegetables and nuts White flowers Woods and mosses Musk, amber and animalic Spices

How it wears

Compare the results and tap an answer to add your vote.

Longevity

Leading answer Moderate

734 votes

Sillage

Leading answer Moderate

719 votes

Character

Leading answer Balanced

804 votes

Value perception

Leading answer Good value

712 votes

Most talked about

Notes and topics that come up most in 29 reviews.

Have you worn Turathi Electric?

Tell us how it opens, how it settles on your skin, how long it lasts and when you wear it.

  1. Carlosjr0

    Smells nice, but it’s very subtle. The projection is almost non-existent and it lasts barely five or six hours.

    • Longevity
    • Sillage

  2. Besitos

    I only tested it on blotter paper; I need to try it on skin to see how long it lasts, but it smells lovely, lovely 🏖️💛. I wish I’d known about it sooner, as summer is ending here. I tested it alongside Art of Universe and they are different; both are fresh summer scents, but Turathi is fruitier, whereas Art of Universe dries down to a ginger-floral note.

    • Longevity
    • Fresh
    • Summer

  3. Mcontreras

    I like the citrus and fruity aroma; it’s ideal for hot days. It doesn’t last long for me and the projection is weak. I love the scent, but it simply doesn’t stay on my skin; citrus fragrances just don’t hold up on me.

    • Longevity
    • Sillage
    • Citrus
    • Fruity

  4. naso_en_ciernes

    Citrusy, sweet, slightly fruity, drying down to a musky, almost shower gel-like finish. Unisex, totally, no issues for women. It’s a soft, summery scent, rather boring, bringing nothing that isn’t found in similar fragrances, but with performance matching the price. Projection is scarce or tends to fade to skin scent very quickly; four hours of longevity if you’re generous. Honestly, I recommend going for Turathi Blue instead—a citrus that, although not my favourite, will last almost twice as long as this, or at least you’ll feel more scented. Try before you buy; don’t purchase blindly due to hype, there are many enthusiastic YouTubers around there. Cheers.

    • Longevity
    • Sillage
    • Citrus
    • Sweet

  5. naso_en_ciernes

    Sweet citrus, slightly fruity, drying down to a musky, almost shower gel-like finish. Totally unisex and perfectly suitable for women. It’s a soft, summery scent that’s rather boring, offering nothing you can’t find in similar fragrances, but with performance matching the price. The projection is weak or stays close to the skin very quickly; I’d say four hours of longevity, generously speaking. Sincerely, I recommend going for Turathi Blue instead; it’s a citrus that, although not my favourite, will perform almost twice as well, or at least you’ll feel properly scented. Test before you buy; don’t purchase blindly due to hype, as there are many enthusiastic YouTubers around. Best regards.

    • Longevity
    • Sillage
    • Citrus
    • Sweet

  6. esme.correa

    It’s good, but it doesn’t quite convince me. I bought Art of Universe, Thurathi Electric, and Odissey Limoni. If you’re looking for the strong DNA of Ex Nihilo, Art of Universe is the most potent; if you want a fresher, more citrusy opening, I’d go with Odissey Limoni. Thurathi Electric falls in the middle, neither one nor the other.

  7. lalotafoya

    This is a SPECTACULAR perfume 🗣️: juicy pear, green apple, and clean musk summarise this fragrance. Since its release, it’s been very pleasant, not loud, more lowkey. It projects decently for about two hours. Completely unisex and versatile; I see it more as a summer and spring scent. I can imagine wearing it with a white shirt and linen trousers on a hot night, having an aperol on a terrace; it projects calm and confidence. Recommended blindly, unless you like perfumes that smell macho, because otherwise, it’s very, very unisex.

    • Longevity
    • Sillage
    • Summer
    • Pear

  8. Hernán LB

    I have mixed feelings: I love this fragrance, its longevity is acceptable, but the projection is very poor. Perhaps it will improve with oxidation, maybe? Still, if I compare it to Art of Universe, I’d choose Turathi ten times over. Update 13/03/26: After a few months, I decided to buy it. The hype has diminished, autumn is approaching, and I felt like giving it a chance. I must admit the scent caught my attention greatly, as I once owned Maison Asrar Legacy, which is about 80% similar, but Turathi is fresher, lighter, and more versatile. As for longevity, it was a surprise: it fluctuated between seven and eight hours, very acceptable. And the projection was a comfortable two hours.

    • Longevity
    • Sillage
    • Autumn

  9. Smells lovely, but the scent doesn’t last at all; I tested it and it lasted at most three hours.

    • Longevity

  10. sicarx-x

    I can’t believe it, but it smells exactly like Antonio Banderas’s fragrance. What a quantity of dupes there are. The original is more masculine, but this Afnan version seems more feminine; my wife asked for it as a gift, and I had to give in.

  11. Turathi Electric surprised me; I bought it blind. It’s a fresh fragrance with citrus notes like tangerine and bergamot, excellent longevity, and smells clean, masculine, elegant, and easy to wear. I’ve received compliments up until now; it’s one of my TOP 5.

    • Longevity
    • Fresh
    • Citrus
    • Bergamot

  12. DRM.absolu

    To be honest, I bought the bottle purely for the visual appeal. It smells good—fresh and sweet, with a dry-down that leans feminine. It starts bright and citrusy, then mellows the acidity to highlight the fruit and that sweet note. By the end, the floral aspect dominates so much it could easily pass for a woman’s perfume. It lasts 3–4 hours on my skin, and the projection fades quickly: strong at first, then almost nothing.

    • Longevity
    • Sillage
    • Fresh
    • Sweet

  13. Sairenbo

    Lattafa’s Art of Universe is a thousand times better. This one is not worth it.

  14. To be honest, Turathi Electric surprised me. I bought it blindly. It’s a fresh perfume with citrus notes like mandarin and bergamot, excellent longevity, smells clean, masculine, elegant, and easy to wear. It has filled me with compliments so far; it’s one of my TOP 5.

    • Longevity
    • Fresh
    • Citrus
    • Bergamot

  15. Hernán LB

    It’s similar to Blue Seduction by Antonio Banderas and smells good. Yes, like the AB ones, the longevity is typical EDT. In Chile, you can get it for $43, totally driven by the hype.

    • Longevity

  16. DRM.absolu

    To be honest, I wanted it for the bottle, which is a work of art. It’s a pleasant, easy, fresh, and sweet fragrance with a dry-down that tends towards the feminine. The opening is brilliant, quite citrusy and slightly sweet with fruity undertones. Within minutes, the citrus notes fade, leaving the fruity elements as the protagonist alongside that light sweetness. After an hour, the floral notes take over, and to be frank, it could be mistaken for a feminine fragrance. Longevity is 3-4 hours on my skin. It has an obvious downward projection curve: moderate for the first hour, then dropping until it’s very skin-scent.

    • Longevity
    • Sillage
    • Fresh
    • Citrus

  17. peperinafragancia

    I tested it on blotter paper at the perfumerie, and it smells just like Blue Seduction by AB and Zara Vibrant Leather: a synthetic sweet pineapple aroma that drives me up the wall. Perhaps it would work better on someone else’s skin, but I didn’t like it. I recommend testing it before buying solely due to the hype.

    • Sweet

  18. sicarx-x

    I couldn’t believe it, but it bears a striking resemblance to Antonio Banderas’s scent. Incredible how many clones there are. Although AB’s version is more masculine, this one from Afnan seems a bit more feminine; my wife even asked for it as a gift, and I had to agree.

  19. Tested this weekend. I had already hated Art of Universe, but as a fan of Thurati Blue and knowing it shares that DNA with Blue Talisman, I hesitated. At first, I liked it because it didn’t seem like AoU, but then those harsh citrus notes emerged that didn’t convince me. It’s fresh for daytime, but I don’t like it; I recommend testing it before buying.

    • Fresh
    • Citrus

  20. Hernán LB

    It reminds me of Blue Seduction by Antonio Banderas; it doesn’t smell bad, quite the opposite. Yes, like AB’s fragrances, the longevity behaves like an EDT. In Chile, it’s available for $43, completely driven by the hype.

    • Longevity

  21. waLplanet

    Another hit from Afnan’s Turathi line. Inspired by Blue Talisman from Ex Nihilo, Turathi Electric is a very successful interpretation, better than most dupes. Its DNA is massive and simple: sweet, fruity, and with good performance, making it an excellent option for the price. My personal preference goes to the God of Fire DNA, which is more complex and satisfying. In fact, it’s the Blue Talisman profile, not the Turathi, that makes me want to own it for that rounder structure.

    • Sweet
    • Fruity
    • Price

  22. nenez0r

    Also tried this weekend. I had tried ‘Art of Universe’ some time ago and didn’t like it at all; I had this on my list because I’m a huge fan of Turathi Blue, but after learning they shared that Blue Talisman DNA, I didn’t want to jump in blindly. The opening was quite nice because it didn’t remind me of that AoU at all, but as time passed and the dry-down began, those brash citrus notes emerged that I didn’t like much. It’s fresh for everyday wear, but it’s not to my taste, and I’d recommend trying it before buying.

    • Fresh
    • Citrus

  23. Chabizzo

    I love it. It smells of sweet and citrusy pear with an electric touch. Several friends have smelled it and haven’t liked it, so it’s not a blind buy, but it is a good perfume.

    • Sweet
    • Pear

  24. SebastianC2702

    Very subtle and, to add variety, another feminine fragrance with hype, what a pity. Men will end up using women’s perfumes 100%. Few young men’s fragrances (is it an oud with leather for grandfathers or for girls?). They should produce good dupes of rich, masculine, and youthful perfumes like LV Meteore or Chanel Allure with current Arab quality. There is plenty to draw good men’s dupes from.

  25. Sangobein

    What a pity… it smells so good and lasts so little (at least on me).

    • Longevity

  26. CesarAlonso

    Arrived today and I’ve tried it; it smells great and very summery. It lasted about 4-5 hours, which is decent for something fresh, but the problem is it projects nothing; you can hardly smell it without pressing your nose against it. I’ll let it settle, and if it doesn’t improve, it’s going back in my collection. In my opinion, it doesn’t deserve the hype.

    • Longevity
    • Sillage
    • Fresh
    • Summer

  27. Osloparfum

    Turathi Electric caught me off guard. I picked it up as a decant out of curiosity when it launched in Dubai, and now it’s already available in Mexico. It smells fresh, with tangerine and bergamot, but what I like most is that it smells clean, elegant, and easy to wear. It’s not as sweet as Art of Universe, though they follow a similar line. This one is more versatile, ideal for the office or daily use. It lasts about 6 hours, projects moderately, and smells more expensive than it costs. If you’re looking for something discreet but stylish, I recommend it.

    • Longevity
    • Sillage
    • Fresh
    • Sweet

  28. IvanPerfumista

    What a gem! It’s the citrusy, less cloying version of Blue Talisman with a more masculine twist. Those fresh, light scents are back (just like in the 90s), and this is undoubtedly one of the best. Projection: 8, Longevity: 10, Scent: 10, Value: 10, Gender: unisex masculine

    • Longevity
    • Sillage
    • Fresh
    • Sweet