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Love by Chloé

Women 2010

Brand
Chloé
Perfumer
Louise Turner

Description

Love by Chloé is a woody floral musky fragrance for women. Launched in 2010, this composition was created by Louise Turner and Natalie Gracia-Cetto. The top notes reveal pink pepper and African orange blossom; the heart unfolds iris, lilac, hyacinth, heliotrope and wisteria; while the base settles on talc, rice and musk notes.

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Quick summary

When to wear it (votes)

  • Winter 26%
  • Spring 27%
  • Summer 12%
  • Autumn 35%
  • Day 66%
  • Night 34%

Key notes

Community

7,346 votes

  • Positive 78%
  • Negative 20%
  • Neutral 1.9%
positive reviews 7.3 k community votes
LongevityLong-lasting SillageStrong Best momentDay CharacterFeminine

The olfactory pyramid

A guide to the opening, heart and lasting trail of the fragrance.

The community speaks

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In the collection

Leading answer I own it

14,535 votes

Season

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Leading answer Autumn

5,207 votes

Time of day

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Leading answer Day

3,145 votes

Each question has its own vote count. You can choose several seasons.

Fragrance profile

About Love

Main accord powdery Year 2010 Gender Women Perfumer Louise Turner · Natalie Gracia-Cetto

Love by Chloé is a woody floral musky fragrance for women. Launched in 2010, this composition was created by Louise Turner and Natalie Gracia-Cetto. The top notes reveal pink pepper and African orange blossom; the heart unfolds iris, lilac, hyacinth, heliotrope and wisteria; while the base settles on talc, rice and musk notes.

Spices Flowers

How it wears

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Longevity

Leading answer Long-lasting

2,109 votes

Sillage

Leading answer Strong

2,396 votes

Character

Leading answer Traditionally feminine

690 votes

Value perception

Leading answer Fair price

583 votes

Community reviews

38 reviews

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  1. Finally finished this bottle! I’ve had it for years and it took me ages to get through it; I have no idea why I bought it in the first place. I used it very little and soon left it in a drawer because I just didn’t fancy it. On the plus side, it lasts for ages on the skin. I like florals, but the white ones; this was too intense for me, so I use it at home as a room freshener.🤦🏻

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  2. For me, it’s a dream come true: finding it sealed right in the middle of 2025. A risk I took that was worth it; the fragrance is in perfect condition. It’s floral, talc-heavy, clean and refined. At first, there’s a green note that turns slightly bitter due to the African orange. In the heart, lilacs and iris make it talc-heavy, softened by hyacinth and heliotrope. As it dries, it smells like fine soap or elegant incense, something I find fascinating. It’s intense, projects well and leaves a trail, though it fades considerably once it settles. The bottle is sophisticated, a feminine flask from the 70s that evokes a determined, elegant and vintage woman. I agree with the previous reviewer: it’s similar to Gucci Guilty Pour Femme; they share notes and the Gucci bottle seems inspired by this one. It could be a perfect substitute, in a more modern version.

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  3. What a wonderful perfume! Why did they discontinue it??? I don’t have the original, but after seeing so many reviews praising it and noting that all its notes are ones I love, I had to try the Divain version. It lasts all day, ideal for autumn, winter and fresh springs. With more heat, it becomes heavy. The truth is, it’s beautiful; I love it, I wish they would bring it back; I’d buy several bottles and all its variations. I’ve loved it. A bouquet of violets, lilacs, hyacinths… talc-heavy, powdery like a geisha, delicate yet powerful. I’m not sure if I’d wear it in summer, but on cool evenings, certainly. It’s an intense, talc-heavy “lilac” floral. I suppose the original must be better as it’s the equivalent. One of my favourites since it launched; it surpassed the original Chloe EDP which I was amazed by, but perhaps it’s too subtle for me. I’ve taken a liking to violets and little talc notes; at Christmas I was given Gucci Guilty EDP and they’re on the same line, not identical but they remind me of it a lot. Another favourite from the first sniff. I’m rediscovering lilac flowers and I’m going to focus my collection there. I hope the gentlemen at Chloe offer this marvel to us again; let me know!

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  4. Perfumesjuveniles

    A talc-heavy floral from head to toe. I’ve realised I’m absolutely obsessed with lilac and violet flowers, iris… For me, it’s an autumnal/winter floral; it’s not sweet at all, it has a beautiful talc note and I see it as perfect for these winter days when you feel heavy and don’t want something sweet or overwhelming. People who say it smells like an old lady, well, I don’t know what old ladies they’ve met; there are perfumes that are currently all the rage and smell much more stale than this. I’m 25 years old and it smells to me like a good girl, elegant and zero intrusive; the more I smell it, the more I like it. I had a sample of the original, tried the Divain version and pff, it falls halfway, it seems like a watered-down version of the original. A YouTuber recommends the Tertia Sensu one, says they’re identical; when I buy it, I’ll edit this to say if it’s faithful or not.

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  5. Pulcinella, I recommend you try the Divain version of Love Chloé. Although more diluted, the aura is very faithful and beautiful. Generally, I don’t usually pay attention to copies, but in this case, I think it’s a well-solved job. 💜🌸💄

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  6. Pulcinella

    Few things in perfumery are more ordinary than saying a perfume ‘smells like grandma’; it’s bad manners and a lack of vocabulary. If they mean by that that Love Chloé has vintage airs, then yes, it does. It’s not a bestseller and won’t become mass-market. Personally, it would be my signature scent if it weren’t discontinued. I love it, but I won’t pay €200 for a 30 ml bottle. I’ll treasure my 50 ml miniature for very special occasions. I’ve tried the Pull and Bear copy, but it doesn’t smell the same nor has the same quality. It’s a perfect bouquet of purple flowers covered in rice powder. Sweet, perhaps cloying in very warm climates. It lasts a long time and projects quite a bit. When I wear it, I feel calm. I enjoy it while it lasts, but I have no doubt I’ll miss it when it’s gone.

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  7. Pulcinella

    There are few things in perfumery that seem more ordinary to me than saying a perfume ‘smells like an old lady’. It’s rude to older people (never said positively) and shows a lack of vocabulary. If by that they mean Love Chloé has vintage airs… well, yes, it does. No wonder they discontinued it; I doubt it was a bestseller. It’s not a perfume to mass-produce. Personally, it would be my signature if it weren’t discontinued. I love it, but I don’t think I’d pay £200 for a 30 ml bottle. That’s where we could have gone. So I treasure my little 50 ml bottle, using it only on very special occasions. I’ve tried the Pull and Bear copy, of course, but it doesn’t smell the same nor does it have the same quality. It’s a perfect bouquet of purple flowers covered in rice powder. It’s sweet, possibly cloying in very hot climates. It lasts a long time and projects quite a bit. When I wear it, I feel calm. I enjoy it while it lasts, but I don’t doubt I’ll miss it when it runs out.

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  8. It’s a great perfume. Delicate, clean and sensual in its own way. I fell in love at first sight and it’s definitely not for everyone. Persistent without being heavy, light and soft like a caress. Full of subtle twists that unfold slowly, without haste, revealing a trail to follow on the skin over time. It is, was and will be a 10 for me.

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  9. Beautiful subtlety of pink pepper and talc-heavy, elegant purple flowers. As always, the pink pepper-currant combination with violets works brilliantly. A spontaneous and natural elegance. An aroma that reminds me of makeup 💄 but light and oxygenated. Many of us miss it greatly 🙂 I admit that from this house, the ateliers de fleurs or the Chloé variants work better for me than the original itself, which, being beautiful, perhaps seems simpler to me than the others.

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  10. Gemasevilla

    Another great loss. Another jewel taken away from the middle. A soapy, powdery fragrance, softly sweet. To lovers of this perfume, I advise you to try the Divain imitation.

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  11. Another day I felt like a lottery winner after spotting a 50ml bottle at a local chemist. My sister had one years ago and adored it, just like violets, my favourite flower, though lately they make me gag; that violet powder really upsets my stomach. There are too many purple flowers for my taste, although I admit it smells elegant, refined and mature, with that powdery sweetness that feels a bit overwhelming. The longevity and trail are top-notch. I’ll have to part with it; someone else will surely enjoy it more, especially since it’s discontinued and a real pain to find.

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  12. Many thanks, @Valentina1969, I was very curious to try this discontinued perfume and now I have an idea. The bottles currently on sale are priced like gold, and it’s unclear whether they’ve been stored properly.

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  13. Valentina1969

    At the Sensu house in Spain they have an identical clone, truly identical! It took me ages to find something similar worth the effort, and finally I’ve got it. Chloe Love is my perfume, I am it, it is my scent. It’s a wonder. Here’s the reference for the Sensu clone: Item M71TSCLL.

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  14. Love Chloe is a very pretty floral, suitable for any season, a true all-rounder. Yet, at the same time, due to that delicate and ethereal side, it’s ideal for romantic and dreamy moments. It differs from its brother Intense, which with its pepper and orange is more volatile, light, sparkly and less intense. This one, with iris and vanilla, has a denser musk, more for winter, heavier but elegant and retro, though both are modern and wearable. They are well-behaved in the air without being shouty. In the end, you can taste the rice and a crunchy vanilla that gives it body and sweetness. Beautiful for pairing with vaporous dresses in spring or autumn. I don’t know why they withdrew this Love line from Chloe; it seems to be one of the brand’s best.

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  15. I didn’t like florals; I preferred woody, musky, earthy, powdery scents… you get the idea. Or so I thought, because I’ve tried a few and absolutely loved them. This one surprised me hugely; I’m obsessed with the original, that little-known fragrance which was a challenge for me. Since it was listed as musky, I bought it and it was a brilliant surprise. A delight, I’ll definitely repurchase.

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  16. Geno Guerrero

    Dear Love, in the past we wrote a brief love story and, eager to try other fragrances, I let you go in an exchange. When my mature sense of smell realised it was a great mistake, you returned to my life by a twist of fate, and now, with more maturity, I enjoy your scent. The musk notes are the most remarkable, evoking my grandmother’s powder, then I perceive the iris. Despite being delicate, it has good staying power. I’m glad to have found you again.

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  17. This review is a declaration of love to this beautiful perfume. Once settled, the scent is a balm of tranquillity, purity and cleanliness that stays in your olfactory memory forever. It is one of the tenderest I’ve tried. I love its floral opening and how it settles with that wonderful dusting of talc and musk. It smells clean, undoubtedly, but never like neutral soap as many say. It’s a delicate, fine floral scent with great longevity. Adaptable to any age and occasion, it never clashes because, although potent, it’s not intrusive. Wonderful, I never get tired of smelling it.

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  18. Of all the perfumes that claim to smell like soap, this takes the crown. This smells like luxury soap, I love it, and besides, it lasts a long time on my skin, which is vital for me. I don’t think it smells of old age; I believe perfumes don’t smell ‘old’, it’s as if we thought that from a certain age one should limit oneself to a single type of fragrance.

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  19. I bought it blindly for my mother because she likes powdery scents and the reviews here were good. However, after trying it I regret it and only hope it doesn’t seem so cloying and outdated to her as it does to me. It doesn’t smell like lipstick to me, but rather like cosmetic powders from Oriental woods.

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  20. VainillaDulce

    Love, what an ethereal and vintage-style perfume. Love smells like a beautiful floral talc, with lilacs and hyacinths seeming to have mixed accidentally with a lipstick bar. I’d summarise the fragrance as: subtle, soft, feminine, elegant, with that classic air and a touch of fragility. It’s versatile, looks good at any time, its trail is moderate but its longevity is strong. If you like perfumes with a clean floral scent and vintage style, Love is a great option.

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  21. I fell irremediably in love after a colleague gave me a sample she disliked in March-April 2011. I couldn’t buy it due to the price; I only used testers. It hurt when it was discontinued… A great love was lost and I couldn’t have it. Now, with more financial freedom, I decided to buy it online. Today I fell into its soft mist: it embraces me, envelops me, and lifts me to the clouds. Just on my wrists, I’m overwhelmed by its pure aroma. I know it’s not social for me; at 26, I’m not the typical profile. Nevertheless, my love is inevitable. I’ve fallen into its arms and hope to stay there for a long time. Talc, powder, lilacs, violets… Intense without being heavy. What do they say about smelling like grandma? I’ll be a young, original grandma who smells like delights.

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  22. I went absolutely crazy for this perfume after trying a sample gifted to me in 2011 that its original owner didn’t like. It cost me a fortune and endless time to track it down online, but once I tried it, it wrapped me in a pure, wonderful mist. I know it’s not the typical perfume for my age, but my love for it is inevitable. It smells of talc, lilacs, and violets—intense yet light. If people say it smells like a grandmother, let her be a young, original one who smells of delights.

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  23. Natalylopez

    It is a fresh, powdery fragrance with that touch of old make-up and plenty of lilac. It reminds me so much of the scent of typical violet sweets.

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  24. Mademoiselle

    To me, it doesn’t smell of dust; instead, it is very floral (iris and lilac) with a musk and orange blossom that give a ‘clean’ sensation. It may seem like innocent love, but it hugs you tightly and clings to you. It is very linear and lasts more than 12 hours consistently. It must be used with moderation as it can be dizzying. It depends greatly on pH and personal taste.

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  25. It is the best perfume I have ever used. I am obsessed. It smells clean, feminine, and sensual without being cloying. You can wear it all the time and everyone will say you smell wonderful. It is original, and I hope it never disappears.

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  26. The best perfume I’ve ever used. I’m obsessed. It smells clean, feminine, and sensual, nothing cloying. You can wear it on any occasion and people will always say it smells good. Original as can be. I hope it never disappears from the market.

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  27. azuriiita

    A very abundant and sweet powder of bergamot with a musk base. I didn’t detect any pepper, but rather scenes from an old dressing room, women with high buns and heavy skirts. It is refined, delicate, and very feminine. For Chloé, love is soft, powdery, and delicately penetrating.

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  28. In the end, I gifted it to my mother and she adores it. She said I couldn’t leave, and mothers are always right. At least it is no longer abandoned on my shelf and has found an owner who knows how to appreciate it.

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  29. In an attempt to reconcile, I decided to wear it to work and it was a mistake. I still can’t stand it; we simply don’t suit each other. However, I must highlight its incredible longevity: I applied it yesterday at 8 am, and today, before my shower, I could still smell it as faint whispers. If you like it, you are lucky; the quality is outstanding.

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